Bajaj Triumph Motorcycles Partnership Announced
Popular automobile manufacturer in India, Bajaj Auto has announced a new partnership with Triumph Motorcycles Today. In an official press statement Bajaj Auto announced their global association with Triumph Motorcycles Limited.
Bajaj Auto is country’s 3rd largest motorcycle manufacturer after Hero MotoCorp and Honda Motorcycles and Scooter India Limited and Triumph is a new comer in Indian market with a range of premium motorcycles.
The press statement also mentions that the objective of this non-equity partnership between Triumph motorcycles and Bajaj Auto is to produce best-in-class mid capacity motorcycles which utilises the expertise of both Triumph Motorcycles and Bajaj Auto.
The official press statement from Triumph-Bajaj Auto reads:
We hope to bring to bear upon global markets the individual strengths of the partners including brand position & perception, design & development technology, quality & cost competitiveness & worldwide distribution.
This new global partnership will enable Triumph to significantly expand its global reach by entering new higher volume market segments, especially within the emerging markets across the world.
Bajaj will gain access to the iconic Triumph brand, and its great motorcycles, enabling it to offer a wider range of motorcycles within its domestic market and other international markets.
Triumph and Bajaj are excited by the opportunities of this partnership and the prospect of entering new market segments, thereby reaching a whole new group of motorcyclists across the world.
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