BMW Group India has posted a strong performance in the first half of 2024 (January – June). BMW Group India delivered 7,098 cars (BMW and MINI) and 3,614 motorcycles (BMW Motorrad). BMW sold 6,734 units and MINI 364 units.
BMW Group India experienced a +21% increase in car sales (BMW + MINI) in the first half of the year, fuelled by high demand for its sports activity vehicles, luxury class and electric cars.
Mr. Vikram Pawah, President, BMW Group India said,
“In 2024, BMW Group India is making great strides in implementing its strategy by achieving new heights in business performance and customer delight. We have accomplished the highest ever half-yearly car sales and continuously maintained leadership in luxury electric car segment. The strong affinity for our vehicles is driven by our competitive edge in exclusive mobility paired with unmistakable driving pleasure and best-in-class innovations.”
BMW Group Electric Vehicles (EV)
BMW Group India electric vehicles have once again emerged as the top choice of luxury consumers when it comes to sustainable mobility. 397 units of fully electric BMW and MINI cars were sold in the first six months. BMW i7 was the largest selling BMW EV in H1, reflecting the rising attraction of sustainable mobility in high-end circle.
BMW Group India is the first luxury car manufacturer in the country to cross the milestone of over 2,000 EV deliveries till date. BMW iX is the most popular luxury EV in India with over 1,000 units sold till date. Possessing the most elaborate EV range in the luxury market with great product substance is a key factor in meeting diverse consumer preferences. BMW Group India now offers six EVs in India – BMW i7, BMW iX, BMW i5, BMW i4, BMW iX1 and MINI SE. In July, this range will expand further with launch of MINI Countryman E and BMW CE 04, the first electric two-wheeler by BMW Motorrad India.
BMW Luxury Class (BMW 7 Series, BMW i7, BMW X7 and BMW XM)
BMW Luxury Class vehicles registered impressive growth of +17%, contributing 18% to total sales. The BMW X7 was the highest-selling Luxury Class model.
BMW Sports Activity Vehicles (SAV) contributed 54% to sales, posting a solid growth of +24%.
BMW X1 was the most popular SAV with around 19% share in sales.
BMW 3 Series was once again the highest selling BMW sedan with a 17% share.
BMW and MINI 360°
Customers enjoy great value proposition and complete peace of mind with the 360⁰ finance product from BMW India Financial Services which offers attractive low monthly instalments, assured buy-back, flexible end of term options and an opportunity to upgrade to a new car amongst other benefits. 7 out of 10 cars financed by BMW India Financial Services are through BMW and MINI 360⁰.
Highlights
- Strong Leadership in Luxury Electric Mobility Segment.
- Milestone in E-Mobility: First Luxury Manufacturer to Cross 2,000 Electric Units. BMW iX is Largest Selling Luxury Electric Car in India.
- BMW Luxury Class Surges Ahead (BMW 7 Series, BMW i7, BMW X7, BMW XM).
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