Bosch prepares Go-To-Market Strategy to Electrify Two-wheelers in India - GaadiKey

Bosch prepares Go-To-Market Strategy to Electrify Two-wheelers in India

Bosch Electro Mobility Conference

Bosch prepares “Go-To-Market” Strategy to Electrify Two-wheelers in India

Mr Peter Tyroller, member of the Bosch board of management was here in Bengaluru when Bosch India made an official announcement about its plans to enter the electro-mobility segment in India. Bosch India will provide end-to-end electrified solutions catering to the Indian market. In the Press conference, Mr Tyroller appreciated Central Government’s initiative to have an all-electric fleet in India by 2030 and also the schemes like FAME (Faster Adoption and Manufacturing of Electric Vehicles). The support from Government will help shift the transition to electric-only future Mr Peter added.

Although Bosch doesn’t want to manufacture electric cars or bikes, its role is to facilitate OEMs with the right electro mobility solution. Bosch refused to reveal any names of OEMs that it is currently engaged with. A study revealed 1.2 million electric 2 wheelers will hit Indian market by 2020.

Bosch Electro Mobility Press Conference

 

 

Mr Jan Oliver Roehrl, CTO,  Power Train, Bosch India and Mr  Soumitra Bhattacharya , Managing director, Bosch Limited and President, Bosch Group India were present during the time of announcement.

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Author: Chethan Thimmappa

I cover latest automobile news in India with special focus on cars and bikes. Please send me an email to reach@gaadikey.com for any enquiries. Follow me on twitter and facebook as well!

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