CEAT, Pirelli Join Forces to Distribute Premium Motorcycle Tyres in India
CEAT and Pirelli today made an announcement that their exclusive partnership for the distribution of Pirelli’s global range of premium motorcycle tyres in the Indian market. The sole partnership would leverage CEAT’s vast distribution and dealer network pan India. Riding on CEAT’s ever-expanding network, Pirelli will offer its entire gamut of motorcycle tyres. This move comes in wake of a scenario, which has seen sales of premium bikes in the country pick up steam and is expected to grow up 16% for the next five years.
Speaking on the occasion Mr. Anant Goenka, Managing Director, CEAT, said,
It gives us great pleasure to partner with global tyre major Pirelli to introduce their range of motorcycle tyres in India. We at CEAT have always believed in offering world-class products to our consumers and Pirelli range of premium tyres for specialised high end motorcycles is another step in that direction.
Speaking on the occasion, Mr. Uberto Thun, Senior VP Pirelli Tyre, said,
We are very glad to partner with CEAT to bring our range of products in India. CEAT’s vast experience of selling tyres in the market and their vast network make them the perfect partner to distribute and activate our products in the market. India has huge potential in premium and super sport motorcycle segment and we feel we can grow very fast with our premium products.
The entire range of tyres would be made available from the first week of December at select CEAT dealerships.