CEAT Rider Mania 2015, India’s premier biking community event is all set to provide a thrilling experience for all the Royal Enfield enthusiasts across India who will converge for the event. The three day event which starts from 23rd to 25th January 2015 will be held in Ropar near Chandigarh. More than 1000 riders are expected to attend the biking extravaganza, which will witness a series of exciting events, riding competitions and live gigs.
The riders participating in this year’s Rider Mania will get the opportunity to celebrate their community through music, art, photography and lifestyle. The event will have an exhaustive line up of motorcycling events that will include Trials, Dirt Track Racing, Slow Race and Assembly Wars coupled with Arm Wrestling contests & Music Performances to boost rider engagement. Riders will also get a chance to test their mettle at CEAT’s tyre burnout competition, with the rider who bursts their tyre first claiming victory and exciting prizes.
Commenting on the association, Mr Prabhakar Tiwari, GM(Marketing), CEAT Ltd said, “CEAT is very proud to associate with Rider Mania 2015. Rider Mania has a rich heritage and the riders this year will get a feel of CEAT’s superior grip promise at our experience zone. We hope that this year sees the highest participation over the years and we look forward to interacting with BOBMC community.”
CEAT has also planned a complete 360 degree Experience Zone at the event that will give riders an opportunity to engage with the brand.
