Chevrolet hosted Manchester United fan party #ILOVEUNITED at its dealership Dulichand Motors today. The 3-days long event #ILOVEUNITED celebrates the passion of Manchester United fans in India.
Chevrolet organized a Meet and Greet session today at its dealership, Dulichand Motors with ManU Legends Dwight Yorke, Quinton Fortune and Bojan Djordjic.
Extending its the partnership with Manchester United, Chevrolet started an online contest giving ManU fans a chance to be a part of #ILoveUnited and watch the live screening of the match along with Legends.
Mr. Suhail Tariq, General Manager, Marketing & Customer Experience, GM India said,
Football transcends geographic, cultural and language barriers, the association with ManU provides Chevrolet a chance to engage with billions of passionate fans around the world. Chevrolet takes immense pleasure in bringing play to India by its continued partnership with Manchester United and supports the team and its legends in building a strong base with its fans.
As a part of the association, Chevrolet hosted an online contest on its facebook page wherein 20 winners were awarded passes for the live screening of Manchester United vs. Tottenham Hotspur & 2 lucky winners got a chance to go on a drive with Manchester United’s legends in a Chevrolet Trailblazer.
This activation began yesterday with a Q&A session with the Man U legends for the fans, proceeding towards a Meet & Greet session hosted today at Dulichand Motors. As the last leg of the activation, fans can look forward to a ‘legends 3v3’ match, where the trio of former United players will take on three legends from the popular local team. These winners will also get a chance to watch the Live screening of the highly-anticipated match against Manchester United’s fellow title-hopefuls Tottenham Hotspur at the Bengal Football Club tomorrow with the legends.
The #ILOVEUNITED comes for the third time in India following feverish scenes at highly successful events in Bangalore and Mumbai in early 2016. Chevrolet started its seven-year shirt sponsorship of the club in 2014. Chevrolet’s sponsorship of Manchester United brings together two global giants with a strong global presence.
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