Citroën India announces the launch of a special edition of its popular SUV, the C3 Aircross, to celebrate legendary cricketer and its brand ambassador, Mahendra Singh Dhoni. The ‘Dhoni Edition’ C3 Aircross embody Citroën’s brand philosophy and commemorates India’s passion for cricket offering a unique and attractive option for consumers. This exclusive edition is limited to only 100 units, each crafted to reflect Dhoni’s iconic style and charisma.
The ‘Dhoni Edition’ C3 Aircross features a range of custom accessories and design elements, making it exclusive for cricket enthusiasts and automotive aficionados alike. Each vehicle comes equipped with Dhoni decal, color coordinated seat covers as well as cushion pillow, seat belt cushion, illuminated sill plates and front dashcam.
Additionally, every ‘Dhoni Edition’ C3 Aircross will include a special Dhoni goodie in the glove box. To exhilarate cricket aficionados, one of these 100 cars will contain an exclusive, signed glove by Dhoni himself, adding an element of surprise and excitement for the buyers.
Shishir Mishra, Brand Director, Citroën India, expressed his enthusiasm about the launch, stating,
“We are thrilled to unveil the exclusive ‘Dhoni Edition’ of the C3 Aircross, available in limited run of only 100 units. Our brand ambassador Dhoni epitomizes resilience, leadership, and excellence—qualities that align perfectly with Citroën’s dedication to delivering outstanding experiences. This rare, limited edition is a unique tribute to Dhoni’s legendary journey, offering an unparalleled opportunity for fans to own a piece of automotive history. Don’t miss your chance to be one of the few to experience this extraordinary collaboration!
The ‘Dhoni Edition’ C3 Aircross will be available for booking starting today at Citroën dealerships across India with range starting from INR 11.82 lakhs onwards. Moreover, the standard C3 Aircross range starts at 8.99 lakhs onwards.
Highlights
- – Only 100 units of limited C3 Aircross ‘Dhoni edition’ will be available with range starting from INR 11.82 lakhs onwards
- – Stylised with Dhoni decal and loaded with custom accessories and design elements, the exclusive edition also features illuminated sill plates, front dashcam and special edition seat and belt covers
- – Offers all customers a chance to win assured Dhoni Merchandise, with a chance to win Mahendra Singh Dhoni’s signed glove in one of the 100 units.
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