Citroën India has significantly bolstered its retail and service presence by inaugurating its 126th Point of Sales and Service (POS&S) in Chennai. This new 3S (Sales, Service, and Spare parts) facility is located at Chitlapakkam near Chrompet, strategically positioned to improve accessibility for customers across the city.
The expansion is a core component of the Citroën 2.0 “Shift Into the New” strategy. This initiative focuses on deepening localization, expanding the dealer network, and elevating the overall ownership experience through a customer-centric approach.
Strategic Growth and Network Revitalization
The second quarter of 2025 has seen a remarkable 48.6% growth in Citroën’s network. This rapid scaling was achieved through a multi-pronged revitalization effort, including:
- Direct Expansion: The addition of 8 new dealerships.
- Hub & Spoke Model (Project Vistar): Adding 12 additional POS&S locations.
- Network Expansion Program: Launching 23 new pop-up retail outlets.
By the end of 2025, Citroën expects to reach a total of 135 POS across India, utilizing a variety of modern retail formats.
The “Stellantis Brand House” Concept in Chennai
The new facility in Chennai, operated in partnership with VTK Automobiles, introduces a dual-brand strategy. This “Stellantis Brand House” serves as a unified destination where customers can experience both Citroën and Jeep brands under one roof.
The facility integrates:
- Advanced Digital Tools: Including interactive diagnostics for efficient service.
- Immersive Environment: A future-forward showroom designed for brand exploration and customization.
- Expert Support: Staff trained by both brands to provide specialized product knowledge and personalized care.
Frequently Asked Questions (FAQs)
Where is the new Citroën 3S facility located in Chennai? The new facility is strategically located at Chitlapakkam near Chrompet.
What is the Citroën 2.0 “Shift Into the New” strategy? It is a long-term roadmap focused on deepening localization, expanding the dealer and service footprint, and enhancing customer-centric product and ownership experiences in India.
How many Citroën touchpoints are currently available in Chennai? Including the new facility, VTK Automobiles operates touchpoints in OMR (showroom and workshop), Nungambakkam (showroom), Kattupakkam (workshop), and the new site at Chitlapakkam.
What brands are featured at the new Chennai facility? The facility follows a dual-brand strategy, offering a unified space for both Citroën and Jeep brands.
What is Citroën’s network expansion goal for the end of 2025? Citroën expects to close the year with a total of 135 Point of Sales locations across India.
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