Citroën India today announced a bold new chapter in its journey with the launch of its “Citroën 2.0 – Shift Into the New” strategic plan. Built on the foundation of active customer listening and market feedback, this refreshed direction signals a strategic reset designed to elevate customer satisfaction, accelerate product innovation, and significantly expand the brand’s footprint across India. Citroën is sharpening its focus to become a preferred and accessible mobility brand, delivering long-term value through smart engineering, superior connectivity, comfort, and seamless ownership.
Shailesh Hazela, CEO & MD of Stellantis India, commented on the new strategic plan. He said,
“India represents one of the most exciting and demanding opportunities for Stellantis globally and our Citroën 2.0 Shift Into the New strategic plan is a decisive step forward in our commitment to India.” He added, “We’re aligning closer than ever with Indian customers through locally engineered products, deeper network reach, and a relentless focus on quality and customer centricity. This is not about quick wins-it’s about sustainable growth, built on trust and long-term value.”
A Customer-Centric Product Roadmap
At the heart of the “Citroën 2.0” strategic plan are product upgrades across the C3, Aircross, and the Basalt Coupe SUV. These enhancements focus heavily on design, in-cabin technology, and comfort, with major input from India-based engineering teams to reflect real-world Indian driving needs. Each vehicle, built on Citroën’s global C-Cubed platform, offers up to 98% localization, blending global quality with strong local relevance. This next-gen portfolio is a reimagining of Citroën’s core promise of innovation, comfort, and accessible mobility.
Ambitious Network Expansion & Service Reach
Citroën’s nationwide presence is growing rapidly, from just 10 showrooms at its launch in 2021 to over 80 customer touchpoints today. The company now plans to double its reach, aiming for 150 touchpoints by the end of this year and ensuring sales and service are available within 100 km for every customer in India. A particular emphasis is placed on Tier II, III, and IV markets to deepen rural and semi-urban market penetration. These touchpoints are supported by a digitally enabled service model offering transparent pricing, real-time service tracking, and consistent after-sales quality across all locations.
Investment and a Long-Term Vision for India
Backing this growth is Citroën’s robust investment roadmap in India. The company has already invested over ₹5,300 crore in manufacturing, product platforms, and localization. Further investment is planned to scale EV and ICE platforms and localization. This ongoing investment is part of the “Citroën 2.0 – Shift Into the New” strategic plan to enhance Citroën India’s role as a strategic hub for innovation, engineering, and future-ready mobility under the Stellantis global framework. The new strategic plan is being launched with a teaser featuring Cricket legend MS Dhoni as the brand ambassador, giving a sneak peek into what is in store from the brand.
Frequently Asked Questions (FAQs)
Q1: What is the new strategic plan announced by Citroën India? A: Citroën India has launched a new strategic plan called “Citroën 2.0 – Shift Into the New.”
Q2: Which vehicles will receive product upgrades under this plan? A: Product upgrades will be rolled out across the C3, Aircross, and the Basalt Coupe SUV.
Q3: What are Citroën India’s plans for its retail network? A: Citroën plans to double its network to 150 touchpoints by the end of this year, aiming to be within 100 km of every customer in India and focusing on Tier II, III, and IV cities.
Q4: How much has Citroën invested in India so far? A: Citroën has invested over ₹5,300 crore so far in manufacturing, product platforms, and localization in India.
Q5: Who is the brand ambassador featured in the teaser for the new strategy? A: Cricket legend MS Dhoni is featured as the brand ambassador in the teaser for the “Citroën 2.0 – Shift Into the New” strategic plan.
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