Citroën India announced the launch of “La Maison Citroën” phygital showroom in Bhubaneswar. Located in the most strategic location for auto retail in Bhubaneswar, the phygital showroom is well integrated with Citroën India’s digitisation strategy to offer seamless vehicle buying experience for customers. The showroom will also offer customers a comfortable Test Drive experience and full-fledged After-Sales services.
Commenting on the launch of La Maison Citroën in Bhubaneswar, Saurabh Vatsa, Brand Head, Citroën India, says,
“We are excited to announce the launch the “La Maison Citroën” phygital showroom in Bhubaneshwar. The showroom will have numerous screens, debuting the ATAWADAC experience (AnyTime AnyWhere AnyDevice AnyContent) and a unique High Definition 3D configurator allowing customers to experience the product with a 360° view and personalise their product and services. Citroën is all about comfort and digital innovation, and through this La Maison Citroen phygital showrooms, we are confident that we will be able to bring a revolution in the way an Indian car consumer looks at his car purchasing journey.”
He further added,
“We are overwhelmed by the enthusiastic response in Orissa to the launch of the New C3 and the New C5 Aircross SUV. We continue to make every possible effort to cater to the fast-growing demand for both products.”
Abinash Samal, Dealer Principal, La Maison Citroën Bhubaneshwar,
“Citroën is all about comfort and innovation, and we are excited to launch this unique retail concept for customers in Bhubaneshwar. With strong demand for the New C3 and the C5 Aircross SUV models, this ‘phygital’ retail format will bring a unique and enriching experience for customers.”
Showroom Address – La Masion Citroën Bhubaneshwar “Empreo”,
Near Grand Bazar, Plot No 953, NH 55 Nuahata, Cuttack Sadar, Bamphakud, Cuttack, Odisha
Contact Number: 8144917575
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