Citroën India Reports 3X Sales Momentum in Q4 2025 with New Strategy
Citroën India has announced a significant surge in its market performance for the second half of 2025, reporting that sales in the fourth quarter are trending at 3X compared to the third quarter. This impressive growth is attributed to the brand’s newly implemented Citroën 2.0 “Shift Into The New” strategy, which was formally unveiled in August 2025.
The Driving Force: Citroën 2.0 Strategy
The sharp uptake in sales volume validates the effectiveness of the Citroën 2.0 roadmap. This strategy focuses on deepening localization, expanding the dealer and service footprint, and elevating the overall customer ownership experience across India. Shailesh Hazela, CEO & Managing Director of Stellantis India, noted that this strategic shift has created a sustainable growth path by prioritizing India-first product interventions and customer accessibility.
Product Portfolio and Innovation: Introducing CARA
The growth momentum has been supported by a strengthened product lineup, including the Aircross, C3X, Basalt, Aircross X, and special editions like the C3 Dark Edition.
A key highlight of this quarter was the debut of CARA, India’s first intelligent in-car assistant, introduced with the Basalt X. CARA is designed to function as a helpful digital companion, facilitating everyday tasks such as:
- Music control and navigation.
- Hands-free calling and weather updates.
- Web searches and flight tracking.
Export Growth and Made-in-India Success
Beyond domestic sales, Citroën continues to solidify India’s role as a key export hub. Vehicle exports rose by 18.8% in 2025, driven by strong demand from ASEAN and African markets.
Looking ahead, the brand plans to commence exports of the Basalt in 2026, further reinforcing its “Made in India” export portfolio. This expansion aligns with Citroën’s long-term vision to make India a core pillar for global product development and manufacturing.
Strategic Partnerships for Easier Ownership
To make ownership more accessible, Citroën formed strategic partnerships in 2025 with major financial institutions, including HDFC Bank, IndusInd General Insurance, and Sundaram Finance. These collaborations aim to provide simplified insurance solutions, digital loan approvals, and flexible finance options for customers.
Frequently Asked Questions (FAQs)
1. What is the sales growth recorded by Citroën India in Q4 2025? Citroën India reported that sales in Q4 2025 are trending at 3X (three times) the volume compared to Q3 2025.
2. What strategy drove this recent growth for Citroën? The growth was driven by the Citroën 2.0 “Shift Into The New” strategy, unveiled in August 2025, which focuses on localization, dealer expansion, and India-centric products.
3. What is CARA in Citroën vehicles? CARA is India’s first intelligent in-car assistant, debuted by Citroën in the Basalt X. It assists with music, navigation, hands-free calling, and even flight tracking.
4. Which Citroën model is scheduled for export starting in 2026? The Citroën Basalt is scheduled to join the global export portfolio beginning in 2026.
5. How much did Citroën India’s exports grow in 2025? Citroën India’s vehicle exports grew by 18.8% in 2025, contributing significantly to Stellantis India’s export performance.
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