Citroën India has announced a major strategic partnership with Sundaram Finance Ltd to enhance the accessibility of its vehicles and financing solutions for customers across the country. This alliance is a crucial component of Citroën’s ‘Citroën 2.0-Shift into the New’ strategy, which is focused on delivering seamless, customer-first ownership experiences.
The partnership is specifically designed to significantly boost accessibility in Tier 2 and Tier 3 markets, leveraging Sundaram Finance’s extensive network of over 700 branches across India.
Key Benefits of the Partnership
This collaboration will benefit both Citroën customers and its dealer partners by offering a strong retail finance ecosystem.
For customers, the alliance provides:
- Affordable Ownership: Competitive interest rates.
- Personalized Solutions: Tailored finance schemes to meet diverse customer needs.
- Faster Processing: Simplified loan processing for quicker approvals.
- Wider Reach: Easy access to financing options due to Sundaram Finance’s nationwide presence.
A Shared Vision for Accessibility
The alliance is rooted in a shared commitment to making vehicle ownership easier and more affordable.
- Citroën’s Perspective: Shishir Mishra, Business Head & Director, Stellantis India, highlighted that Sundaram Finance’s strong regional presence and customer-first approach perfectly align with Citroën’s mission to democratize mobility solutions and make its vehicles more accessible across India.
- Sundaram Finance’s Perspective: Balachander Gopinath, National Head- Auto, Sundaram Finance Ltd, stated that their extensive branch network and commitment to excellent service will ensure a smooth and affordable purchase experience, especially for customers in emerging markets.
This strategic move reinforces Citroën’s commitment to delivering flexibility, transparency, and trust throughout the entire vehicle ownership journey.
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