In a path-breaking initiative when it comes to customer engagement, customer satisfaction and customer involvement, ŠKODA AUTO India has set the ball rolling on the revolutionary, yet fun, Fans of ŠKODA movement. The activity which kickstarted in Bangalore on 6th August saw several ŠKODA customers and fans interact with ŠKODA AUTO India management. The Fans of ŠKODA movement is one that will witness many more such ŠKODA customers will participate in drives, events, product launches and directly interact with upper management of the company.
Speaking on the project, Zac Hollis, Brand Director, ŠKODA AUTO India, said,
“Fans of ŠKODA is as close to my heart as INDIA 2.0 or any ŠKODA car. And Bangalore is an epicentre for our sales and all activities in the southern region. I have always enjoyed interacting with our customers, and this endeavour will only heighten my engagement and involvement with our customers and fans who love our cars. I believe it is satisfied customers and organic fan communities that make the difference between a successful brand and an iconic one. Fans of ŠKODA, apart from our network expansion and increased customer touchpoints, is one more way for all of us at ŠKODA to get closer to our customers.”
Fans of ŠKODA kicked off in Bangalore and will move on to 11 other cities including Mumbai, Pune, Jaipur, Chandigarh, and Hyderabad. This revolutionary movement for customer engagement and customer satisfaction comes on the back of some incredible success and record-breaking sales for ŠKODA AUTO India in March and June 2022, a record-breaking quarter in Q1 2022, the company overtaking annual sales of 2021 within H1 2022, and crossing 205+ customer touchpoints in the country.
Highlights
- Company initiates revolutionary movement to engage exclusively with ŠKODA customers and fans
- Pilot project set in motion across 15 cities in India
- Radical campaign set to create organic brand advocates for ŠKODA AUTO
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