Ford India is planning to add more SUVs in its lineup, as the American carmaker tasted success in India with its EcoSport sports utility vehicle (SUV), plans to have an SUV dominated the future line up for the Indian market. Ford India currently has two UVs in its lineup, the EcoSport, and Endeavour. Both are one of the top leaders in their respective segments. EcoSport accounts for almost 40 percent of the cumulative one million units sold by the car maker in India till date. More than half of its future launches could be SUVs.
Also check: Ford EcoSport Colors
Anurag Mehrotra, president and managing director at Ford India told
UVs bring well over half of our volume today and it will turn more intense in the future. It is not because we want that…that is where the consumer segment is moving and we need to play there and win. That is the trend globally as well. It plays exactly to our strength. Ford is very strong in UVs traditionally. If we do the UVs right the market will respond favorably. Our center of gravity will move towards UVs but we will still have cars in the portfolio.
Earlier in March 2018, the partnership between Ford and M&M was announced to work on developing compact SUV and B-segment SUV for the Indian market. Besides this, Ford is independently working on more UVs.