Ford Launches New EcoSport at Rs 7,31,200

Ford India today (9th November 2017) introduced its stylish, powerful and connected new EcoSport priced at INR 7,31,200.

The new EcoSport has been comprehensively redesigned with more than 1,600 new parts, featuring rugged new looks, sleek interior makeover, a raft of ingenious technologies and a new engine, offering more power & efficiency.

The new Ford EcoSport comes with a formidable combination of Fun, Style and Technology,

said Anurag Mehrotra, president and managing director, Ford India.

With its best-in-class power, safety, convenience and value proposition, it delivers significantly more at the same price. It is another game-changing product from Ford that, like its predecessor, raises the bar for compact SUVs.

Style on your side

The new EcoSport builds on the dynamic appeal of its predecessor, starting with a reshaped front, and a large upper trapezoidal grille and lower grille that make it unmistakably a member of the Ford family of SUVs.

The sculpted hood features a wider central dome for a more muscular appearance. A continuous line running from the beltline along the edge of the hood accentuates sleek new headlamps with LED daytime running lights.

Bold fog lamps complete the face of the EcoSport and give it an edgier, more aggressive look. New Ford EcoSport will feature bigger 17-inch alloy wheels with top-of-the-line Titanium+ variant for better control and even more aggressive stance

The design is both bold and functional: Ford’s design and engineering team spent more than a million hours studying computer fluid dynamics, and more than 200 hours in a wind tunnel refining the aerodynamics of the new EcoSport.

Fun on your side

Delivering Ford’s fun-to-drive DNA in the new EcoSport will be an all-new three-cylinder 1.5-liter Ti-VCT petrol engine that’s smaller, lighter and efficient. The new petrol engine will deliver segment best 123 PS of power & 150 Nm of torque with a 7% reduction in CO2 emissions and outstanding fuel efficiency of 17 Km/L.

In addition to a five-speed manual transmission, Ford is also offering the petrol engine with an all-new six-speed automatic transmission that offers smooth, precise shifts across all powertrain options. A new, sportier steering wheel features first in segment paddle shifters.

For diesel lovers, the new EcoSport will also be offered with Ford’s trusted and reliable 1.5L TDCi diesel engine that delivers best-in-class 100 PS power and fuel efficiency of 23 Km/L. The diesel motor will come strapped with a five-speed manual transmission.

Technology on your side

The new EcoSport features Ford’s in-car infotainment system, SYNC 3, which allows drivers to control their entertainment, climate settings, as well as their connected smartphone, all with conversational voice commands.

This latest edition of Ford’s globally renowned in-car connectivity system is Apple CarPlay and Android Auto compatible. This allows drivers to make phone calls, access their music, send and receive messages, get directions and more, all while staying focused on the road.

Not just connectivity, the new EcoSport is replete with several technologies to make the drive a lot more convenient, including rain-sensing wipers, automatic headlamps, cruise control, hill launch assist and rear-view parking camera.

Space on your side

The new Ford EcoSport’s interior is emotive and user-centric, inspired by smart devices and tablets in keeping with today’s modern driving habits. It features large and conveniently placed knobs that for adjusting volume, temperature and fan speed.

A broad range of other controls have been integrated into a visually appealing and intuitive eight-inch touchscreen, featured for the first time in EcoSport. With minimal buttons and controls, the floating screen has been placed closer to the driver’s line of sight, helping them keep their eyes on the road.

Ergonomic design contributes to a spacious and premium feel. A centrally located media bin makes it easy to stow a smartphone while charging. Designed to accommodate a phone as large as an iPhone 7 Plus, the bin comes with two illuminated USB ports.

The media bin is one of 27 compartments throughout the EcoSport’s cabin, offering convenient places for coffee cups, bottled drinks, sunglasses and umbrellas. Fold-flat rear seats maximise rear cargo space for urban shopping sprees.

The boot offers flexible cargo space with an innovative adjustable floorboard which can be mounted on two designated slots to split the boot into different compartments, based on a driver’s need.

Also check: Ford EcoSport Colors

Across three adjustable positions, the boot space serves from being a load floor for maximum storage to a secure storage area beneath the floorboard to keep valuables, only to end up creating a cargo floor that lines up with the fold-flat second-row seats.

Safety on your side

Continuing its lead on safety, new Ford EcoSport will be the only vehicle in the segment to offer up to six airbags. Dual front driver and passenger side airbags along with Anti-Lock Braking System (ABS) will be offered as standard equipment across all variants.

The new EcoSport will also feature Ford’s globally-renowned Emergency Assistance, a potentially technology that calls emergency services from a paired phone to ensure help is always within reach.

The compact SUV has been built strong using high-strength steel and will feature a host of safety features including emergency brake assist, traction control system, impact absorbing door panels and steering wheel among others.

The new Ford EcoSport is available in five trims with seven colour options – Lightning Blue, Canyon Ridge, Race Red, Diamond White, Absolute Black, Moondust Silver and Smoke Grey.