ADVERTISEMENT
GaadiKey
  • Car News
    • Maruti Suzuki
    • Hyundai
    • Mahindra
    • Tata
    • Toyota
    • Ford
    • Nissan
    • Honda
    • Volkswagen
    • Renault
    • Kia
    • MG
    • Skoda
    • Fiat
    • Datsun
    • Mercedes-Benz
    • Volvo
    • BMW
    • Audi
    • Jaguar Land Rover
    • Lexus
    • Ferrari
    • Lamborghini
    • Maserati
    • Pininfarina
    • Tesla
  • Bike News
    • Hero
    • Bajaj
    • TVS
    • Honda
    • Yamaha
    • Suzuki
    • KTM
    • Royal Enfield
    • Mahindra
    • Harley Davidson
    • Ducati
    • DSK Benelli
    • Indian
    • Kawasaki
    • Piaggio
    • Triumph Motorcycles
    • UM Motorcycles
  • Reviews
    • Bike Reviews
    • Car Reviews
  • Photos
  • About
  • Advertise
  • Contact us
No Result
View All Result
GaadiKey
No Result
View All Result
ADVERTISEMENT
Home Bikes

Harley-Davidson India leads market for the 6th consecutive year

Chethan Thimmappa by Chethan Thimmappa
December 21, 2016
in Bikes, Harley Davidson
0
4th HOG India - Harley Davidson
116
VIEWS
Share on WhatsappShare on FacebookShare on Twitter

4th HOG India - Harley Davidson

Harley-Davidson India leads market for the 6th consecutive year

As the year draws to a close, Harley-Davidson India completes six successful years in the country since it commenced retail operations in 2010 and continues to lead in the market by holding 60 percent market share of the 601+cc motorcycle segment in the country. In line with its strategic objectives, the company remains focused on bringing new riders into the sport of motorcycling while broadening brand appeal through an expansion strategy, quality motorcycles and key initiatives like Legend on Tour, Passport to Freedom, Harley Rock Riders and Discover More campaign.

ADVERTISEMENT

Harley Davidson MY17 Line-up

Vikram Pawah, Managing Director, Harley-Davidson India said,

ADVERTISEMENT

In 2016, we created powerful connections with new riders and strengthened our bond with our existing riders through our customer-led outreach. We are confident that our focused strategy, passion for our brand and progress on key initiatives make us strong and well positioned for India’s dynamic market. With 24 outlets in 21 cities and 60 percent market share, we are looking to take the momentum forward into the years to come.

Harley Davidson Rock Riders

Expansion

In 2016, the company broadened its reach through new Harley-Davidson dealerships aimed at extending the brand access in Coimbatore, Lucknow, Calicut, Guwahati and Ludhiana. It also recently launched its maiden merchandise showroom that sells Harley-Davidson merchandise collections at the Chhatrapati Shivaji International Airport in Mumbai. The newest dealerships, second in New Delhi and first ever in Dehradun offer the latest line-up of 13 motorcycles by Harley-Davidson India. Shoppers may also choose from a range of Harley-Davidson parts and accessories to customize their bikes as well as Harley-Davidson merchandise, including the latest Black Label collection.

Harley Davidson Tour

ADVERTISEMENT

Customer-led Initiatives

Harley-Davidson India’s first-of-its-kind mobile dealership, Legend on Tour, increased accessibility for motorcycle enthusiasts across the country. Passport to Freedom, a program that encouraged confident riding, has been instrumental in introducing new riders to techniques that help them become stronger riders. Harley Rock Riders, Harley-Davidson’s annual motorcycle and music festival, also gathered momentum for the brand in its tour across New Delhi, Hyderabad, Kolkata, Lucknow, Jaipur and Nagpur.

Also new in 2016 was the launch of the Harley-Davidson Financial Services Program that offers customized financing solutions with flexible and attractive rates, terms and Equated Monthly Installments (EMIs) for riders to finance their dream motorcycle along with Harley-Davidson® Genuine Parts & Accessories and Harley-Davidson® MotorClothes®. Harley-Davidson is the only manufacturer in the premium motorcycle segment in India to offer customized finance solutions for its customers.

Harley-Davidson Merchandise Showroom in Mumbai Airport

With 26 Harley Owners’ Group (H.O.G.) chapters and more than 7,000 H.O.G. members, Harley-Davidson India has nurtured the H.O.G. community by delivering experiences over the last six years, from organizing regular experiential group rides to exotic destinations, to H.O.G Assist – an on-road assistance programme that provides support to members, irrespective of their location and distance from the nearest dealership. Taking on long endurance riding, H.O.G. members from different cities have done cross country rides to participate in zonal rallies to join the H.O.G. brotherhood and fulfill their dreams of personal freedom. Of the 7,000 H.O.G. members, 310 riders in their quest for the Big 5 patch have clocked a phenomenal 10 million kilometres. The Big 5 patch commends riders on their passion and spirit for biking and spanning thousands of kilometers across the country. It is awarded to riders who complete all four zonal rallies and the national H.O.G. rally in Goa within a year.

RECOMMENDED FOR YOU:

  1.   Harley-Davidson launches its showroom at Mumbai Airport
SendShare1Tweet
ADVERTISEMENT
Previous Post

Safety, Connectivity Features Increase New-Vehicle Appeal: JD Power 2016

Next Post

Renault Kwid Completes Iconic 18,996 Km Drive From Delhi to Paris

Chethan Thimmappa

Chethan Thimmappa

I cover latest automobile news in India with special focus on cars and bikes. Please send me an email to reach@gaadikey.com for any enquiries.

Related Posts

2021 Triumph Scrambler 1200 XC,XE and McQueen Edition Introduced
Bikes

2021 Triumph Scrambler 1200 XC,XE and McQueen Edition Introduced

by Chethan Thimmappa
April 13, 2021
0

With all the Scrambler 1200 XC and XE’s category-dominating specification and style, incredible torque delivery and signature soundtrack, the new...

Read more
Ather 450X Deliveries begin in Delhi

Ather 450X Deliveries begin in Delhi

April 12, 2021
Royal Enfield SlideSchool Experience – Sliding on Flat-Track

Royal Enfield SlideSchool Experience – Sliding on Flat-Track

April 12, 2021
Jeep Financial Services

Jeep partners with Axis Bank to launch ‘Jeep Financial Services’

April 9, 2021

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent News

2021 Triumph Scrambler 1200 XC,XE and McQueen Edition Introduced

2021 Triumph Scrambler 1200 XC,XE and McQueen Edition Introduced

April 13, 2021
Citroen C5 X announced Globally

Citroen C5 X announced Globally

April 13, 2021
Renault Kiger Review – Is it better than Magnite?

Renault India sets new benchmark in rural outreach

April 13, 2021
Chevrolet logo

Chevrolet India re-affirms its focus on customer safety – Ensures Takata airbag recall is successful

April 13, 2021
Tata Motors delivers the All-New Safari to Rani of Jodhpur

Tata Motors delivers the All-New Safari to Rani of Jodhpur

April 12, 2021
Mahindra Thar

All New Mahindra Thar crosses 50,000 Bookings

April 12, 2021
Ather 450X Deliveries begin in Delhi

Ather 450X Deliveries begin in Delhi

April 12, 2021
Royal Enfield SlideSchool Experience – Sliding on Flat-Track

Royal Enfield SlideSchool Experience – Sliding on Flat-Track

April 12, 2021




Archives

Test Driven

2021 Royal Enfield Himalayan Review
Bike Reviews

2021 Royal Enfield Himalayan Review

March 8, 2021
Renault Kiger Review – Is it better than Magnite?
Car Reviews

Renault Kiger Review – Is it better than Magnite?

February 22, 2021
The Royal Enfield Meteor 350 Review
Bike Reviews

The Royal Enfield Meteor 350 Review

February 17, 2021
Citroen C5 Aircross Review – Comfort Car from France
Car Reviews

Citroen C5 Aircross Review – Comfort Car from France

February 15, 2021

Search this Website

No Result
View All Result

Archives

Recent Posts

  • 2021 Triumph Scrambler 1200 XC,XE and McQueen Edition Introduced
  • Citroen C5 X announced Globally
  • Renault India sets new benchmark in rural outreach
  • Chevrolet India re-affirms its focus on customer safety – Ensures Takata airbag recall is successful
  • Tata Motors delivers the All-New Safari to Rani of Jodhpur

About

GaadiKey

GaadiKey blog is a one stop portal for all the latest in the automobile industry. We are a bunch of people who are passionate about bikes and cars. We share the experience, reviews and stuff connected to Gaadis.

© 2021 GaadiKey - Prime GaadiKey.

No Result
View All Result
  • Car News
    • Maruti Suzuki
    • Hyundai
    • Mahindra
    • Tata
    • Toyota
    • Ford
    • Nissan
    • Honda
    • Volkswagen
    • Renault
    • Kia
    • MG
    • Skoda
    • Fiat
    • Datsun
    • Mercedes-Benz
    • Volvo
    • BMW
    • Audi
    • Jaguar Land Rover
    • Lexus
    • Ferrari
    • Lamborghini
    • Maserati
    • Pininfarina
    • Tesla
  • Bike News
    • Hero
    • Bajaj
    • TVS
    • Honda
    • Yamaha
    • Suzuki
    • KTM
    • Royal Enfield
    • Mahindra
    • Harley Davidson
    • Ducati
    • DSK Benelli
    • Indian
    • Kawasaki
    • Piaggio
    • Triumph Motorcycles
    • UM Motorcycles
  • Reviews
    • Bike Reviews
    • Car Reviews
  • Photos
  • About
  • Advertise
  • Contact us

© 2021 GaadiKey - Prime GaadiKey.