The biggest electric vehicle brand in India, Hero Electric today kick started its nation-wide campaign inspired by The United Nations (UN) mask challenge. The campaign aims to lead conversations around issues of the environment and bring them to the fore. On the World Environment Day, Hero Electric encouraged people across the country to do their bit by simply planting trees, cleaning roads and even using eco-friendly commute to save the environment.
As part of the initiative, Mr. Naveen Munjal, Managing Director, Hero Electric India, along with the employees of the company took a pledge to #SwitchToElectric and joined UN’s movement to beat air pollution. Electric mobility is one of the most effective and efficient way of reducing the carbon footprint and the Hero Electric campaign is propagating the use of face buffs while riding IC two-wheelers as a reminder to switch to electric commute and help protect the environment. This collaborative campaign saw active participation from Hero Electric partners, dealers and consumers who came together as a collective to foster an eco-conscious growth.
Mr. Naveen Munjal, Managing Director, Hero Electric, India, says,
World Environment Day is an ideal opportunity for us to understand and acknowledge issues of the environment. Hero Electric took this opportunity to drive public awareness as it aligns with our aim of promoting and providing ‘Zero Pollution’ transportation in the country. This initiative not only brought together existing members of the Hero Electric family but also encouraged other consumers to support a cleaner and greener environment. This Environment Day, we urge everyone to take conscious and definite steps towards a better tomorrow, today.
As a company, Hero Electric has worked towards ushering India into an era that adopts a cleaner, greener, sustainable way of life, and to further sustain the impact created by the campaign, the company also plans to hand out face buffs to people at key locations across the country.
To further spread awareness about sustainable development and growth in the remotest part of the country, conducted activities focused on encouraging everyone to help environment protection and rejuvenation. The company conducted sapling, drawing competitions for children (over 200 children participated), invited people to clean the roads, distributed pamphlets and even hosted an e-rally to spread awareness about conscious conservation of the environment in tier 1, 2, 3 and 4 cities across India.
The consumer engagement activities were organized at Hero Electric’s dealer network in the country including Chennai, Madhya Pradesh, Chhattisgarh, Jaipur etc. More than 5000 existing Hero Electric customers, employees, children and consumers gathered at the dealerships and marched across the city participating in local adaptations of the awareness campaign.
Highlights
- Encourages two-wheeler riders to wear face buffs as a call-out for switch to electric commute
- Conducts nation-wide activities focused on encouraging people to preserve environment
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