Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has recently launched a new ad campaign for its latest 110cc scooter, Hero Xoom. The campaign ‘Xoom Machale’ features the renowned Bollywood actor and brand ambassador, Ranbir Kapoor. The article discusses the new features of the Hero Xoom and how the campaign highlights the scooter’s cutting-edge technology.
Abiding by its brand ethos of adventure, excitement, and thrill, Hero MotoCorp aims to cater to the needs of young India with its new offering, the Hero Xoom. The Xoom comes with industry and segment-first features, including corner-bending lights, wider tyres, and zippy acceleration. These features guarantee an unparalleled mobility experience for the owners.
The ‘Xoom Machale’ campaign highlights the essence of the Hero Xoom, which appeals to those seeking an exhilarating ride and are at the forefront of innovation. The commercial opens with Ranbir Kapoor catching his friend on the new Hero Xoom near an ice cream truck. Excited at the sight of the scooter, Ranbir talks about the exciting features of the Hero Xoom, making a cheeky comment advising his friend to take the untraveled roads and opt for an interesting flavor, just like the ride. The tagline of the campaign is “Ab Game Bada Banale, Xoom Machale.”
Watch Hero XOOM Machale TVC
The Hero Xoom comes with a powerful BS-VI compliant engine that features Hero MotoCorp’s revolutionary i3S technology (Idle Stop-Start System). The new Digital Speedometer with Bluetooth connectivity and Side-Stand Engine-cut-off add to the tech profile of the scooter.
According to Ranjivjit Singh, Chief Growth Officer (CGO), Hero MotoCorp,
“We are thrilled to witness an overwhelming response to the Hero Xoom within just a few weeks. With this new TVC campaign ‘Xoom Machale’, we are driving the message of Hero Xoom not just being a companion in your day-to-day chores but also in creating thrilling experiences through its contemporary design and supreme maneuverability.”
Also check: 2023 Hero XOOM Colors
In conclusion, the ‘Xoom Machale’ campaign highlights the exciting features of the Hero Xoom and aims to redefine the experience in the scooter segment. With Ranbir Kapoor as the brand ambassador, the campaign is sure to appeal to the youth of India.