Hero MotoCorp, the world’s largest two-wheeler manufacturer, strengthened its premium retail footprint with the inauguration of its fourth Hero PREMIA dealership in Bangalore. Located at Horamavu Signal, Banaswadi, the new showroom offers an immersive experience for customers exploring Hero’s premium portfolio, including Harley-Davidson X440 and VIDA V2 electric scooters.
Key Highlights of the New PREMIA Dealership
- Premium Portfolio: Features bikes like Mavrick 440, Xtreme 250R, Karizma XMR, and Xpulse 210, alongside Harley-Davidson and VIDA EVs.
- Modern Retail Experience: Cutting-edge design, digital interactives, and expert consultants for personalized service.
- Strategic Expansion: Karnataka now has 7 PREMIA outlets (Bangalore, Mysore, Davangere, Chitradurga); nationwide count reaches 83.
Inauguration Ceremony
The event was graced by:
- Mr. B S Yediyurappa, Former Chief Minister of Karnataka
- Mr. Ramu Rao, Zonal Head South, Hero MotoCorp
- Mr. Shaji T P, Zonal Head – Customer Experience, South
Why Hero PREMIA?
- Exclusive Merchandise: Branded accessories and apparel.
- Expert Guidance: Trained staff for tailored mobility solutions.
- Future-Ready Showrooms: Blending tech with premium aesthetics.
FAQs
1. Which premium bikes are available at Hero PREMIA Bangalore?
The showroom stocks the Mavrick 440, Xtreme 160/250R, Xpulse 200/210, Karizma XMR, Harley-Davidson X440, and VIDA V2 electric scooters.
2. How many PREMIA outlets does Karnataka have now?
Seven, including four in Bangalore (Horamavu, plus three others), and one each in Mysore, Davangere, and Chitradurga.
3. What makes PREMIA different from regular Hero showrooms?
PREMIA focuses on premium bikes, digital experiences, and personalized service, with dedicated sections for Hero, VIDA, and Harley-Davidson.
4. Are test rides available at the new dealership?
Yes, customers can book test rides for all premium models.
5. Will Hero expand PREMIA further in South India?
Hero plans to grow its premium network pan-India, with Karnataka being a key market.
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