Hero MotoCorp Ltd., the world’s largest manufacturer of motorcycles and scooters, has announced the sale of 394,460 units in February 2023. This number reflects an impressive growth of 10% compared to the same period last year, where the company sold 358,254 units. The increase in sales can be attributed to the growing consumer sentiment, which is expected to continue to be positive in the upcoming months.
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Launch of New Campaign for XPulse 200T 4V
In February, Hero MotoCorp launched a new campaign called ‘Where Next?’ to promote its recently introduced XPulse 200T 4V touring motorcycle. The commercial features the brand’s popular brand ambassadors and youth icons, Anushka Sharma and Virat Kohli. The company’s campaign showcases an inspiring character by placing the female artist in the primary rider spot, reflecting women empowerment.
VIDA Charging Infrastructure Initiative
Hero MotoCorp’s subsidiary VIDA, Powered by Hero, has started its operations of public charging infrastructure in Bengaluru, Delhi, and Jaipur. The brand has set up almost 300 charging points across 50 locations in these three cities, providing the customers with the convenience of charging their vehicles at key locations. VIDA’s fast charging network allows users to charge their scooter’s battery at 1.2 kilometers per minute. Each charging station is equipped with DC and AC charging sockets.
Also check: VIDA V1 (Electric Scooter)
Hero MotoCorp continues to maintain its dominant position in the global motorcycle and scooter market. The company’s focus on promoting its brand through compelling narratives and empowering campaigns have made it a favorite among consumers. With the recent increase in sales and expansion of VIDA’s charging infrastructure, the company is poised for continued growth and success in the future.
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