Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, sold 4, 50,154 units in March 2022.
This is a sequential growth over the volume sales in the month of February, when Hero MotoCorp dispatched 358,254 units of motorcycles and scooters, indicating a gradual recovery in the economy.
With pandemic restrictions witnessing a gradual withdrawal due to a steady decline in Covid-19 cases and reopening of all the sectors of economy, we expect sales momentum to build up in new the fiscal FY’2022-23.
In FY’22, the auto industry witnessed significant disruptions triggered by the second and third wave of Coronavirus pandemic, restricting customer movement. Hero MotoCorp sold 49, 44,150 units of two-wheelers in the fiscal year (April 2021-March 2022).
In keeping with its aggressive growth strategy in the scooter segment, Hero MotoCorp launched the new Destini 125 ‘XTEC’. The new elegant Hero Destini 125 ‘XTEC’ packs a host of new design and theme elements that add to its appeal.
As part of the company’s Corporate Social Responsibility (CSR) platform “Hero WeCare”, Hero MotoCorp handed over Hero scooters and motorcycles to the Police Commissionerate (NMC) and the Fire Department in Nagpur; the Himachal Pradesh Police Department; and the Delhi Police Department and felicitated 52 ASHA workers with Hero Pleasure scooters in Gurugram, Haryana to commemorate International Women’s Day.
During the month, Hero MotoCorp announced the sixth edition of Hero CoLabs, flagship crowd sourcing platform. ‘The Design Challenge 3.0’ will give budding enthusiasts, design mavens and visual artists a platform to express their creativity and design graphics and livery for the Pleasure+ and the Destini, as well as design T-shirts.
The company also strengthened its leadership team with the appointment of digitization and technology expert, Reema Jain as Chief Information and Digital Officer to lead the technology driven business transformation.
Nine-time national drag racing champion, Hemanth Muddappa, has been named Brand Ambassador for the Hero Xtreme 160R. Hemanth will promote the drag racing culture in India with Hero MotoCorp’s on-going XDrags, a pan India drag racing experiential event organised on the Hero Xtreme 160R.
During the month, brand Hero announced and felicitated the winners of the first-of-its-kind ‘Hero Hunter Super Oga’ motorcycle campaign in Nigeria. Three winners rode away with seven Hero Hunter motorcycles each, while the other four winners received four Hero Hunter motorcycles each.
Hero MotoSports team concluded their campaign at the Abu Dhabi Desert Challenge 2022, with two of riders finishing in the top-10 positions.
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