Hero MotoCorp and Thums Up Reignite the Thunder with the Next-Gen Xtreme 250R
Following the roaring success of their previous collaboration, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, and Thums Up, India’s leading soft drink brand, have once again joined forces to launch the Thunderwheels 2.0 campaign. This exclusive partnership fuses the brand’s legendary bold taste and daring persona with Hero’s engineering excellence, creating a power-packed experience for young consumers.
The campaign offers young consumers the chance to own the all-new Hero Xtreme 250R, a premium 250cc streetfighter built for performance and thrill. The Xtreme 250R is a bold symbol of individuality and adventure, perfectly aligned with the Thums Up ethos of ‘Toofani spirit’.
How to Participate and ‘Taste the Thunder’
The campaign, titled ‘Dum hai toh scan kar’ (If you have the guts, scan it), invites consumers to scan QR codes found on special edition Thums Up packs for a chance to win the Xtreme 250R. These special packs have been available in markets across India since August 2025. The partnership will be amplified through a 360-degree campaign that includes TV and digital films, as well as influencer-led activations.
The Hero Xtreme 250R: Engineered for the Extreme
The Hero Xtreme 250R is positioned as a modern streetfighter that combines aggressive styling with advanced engineering. It is powered by a new 249.03cc, DOHC, liquid-cooled, single-cylinder engine that delivers a peak power of 30 PS at 9,250 rpm and a maximum torque of 25 Nm at 7,250 rpm. This engine is built for strong mid-range performance, allowing the bike to accelerate from 0 to 60 kmph in just 3.2 seconds.
The motorcycle is built on a steel trellis frame designed for a balanced 50:50 weight distribution, which enhances handling and high-speed stability. It comes with a 6-speed transmission and is equipped with a standard assist and slipper clutch for smoother gear shifts and lighter clutch action. The Xtreme 250R also features switchable dual-channel ABS for enhanced safety, giving riders the option to switch between road and sports modes.
Other key features of the Xtreme 250R include:
- Suspension: A 43mm upside-down (USD) front fork and a gas-charged monoshock rear suspension, ensuring a composed ride over varied terrains.
- Lighting: All-LED lighting, including a Class-D LED projector headlamp with integrated LED DRLs and a signature H-shaped LED taillight.
- Technology: A fully digital LCD instrument cluster with over 35 features, including a lap and drag race timer. It also supports Bluetooth connectivity for calls, SMS alerts, and other features.
A Partnership of Boldness and Adrenaline
The collaboration between Thums Up and Hero MotoCorp is a natural fit, as both brands embody a spirit of boldness and adventure. Aashish Midha, Head of Marketing at Hero MotoCorp’s India BU, noted that the partnership “reaffirmed how deeply this initiative connects with the new generation of riders” and amplifies a “shared culture of boldness, self-expression, and unstoppable energy on the road”.
Sumeli Chatterjee, Category Head for Sparkling Flavours at Coca-Cola India, added that the campaign is designed to engage with young consumers in the spaces that matter most to them. Together, the two brands continue to inspire young India to “ride, roar, and own the thunder”.
FAQs
Q: What is the Thunderwheels 2.0 campaign? A: Thunderwheels 2.0 is a campaign from Thums Up and Hero MotoCorp that offers consumers a chance to win the new Hero Xtreme 250R motorcycle by scanning QR codes on special edition Thums Up packs.
Q: What is the prize for the campaign? A: The main prize is the all-new Hero Xtreme 250R, a premium 250cc streetfighter.
Q: What are the key specifications of the Hero Xtreme 250R? A: The Xtreme 250R is powered by a 249.03cc, liquid-cooled engine that produces 30 PS of power and 25 Nm of torque. It has a 6-speed gearbox with an assist and slipper clutch and features switchable dual-channel ABS.
Q: What is the approximate price of the Hero Xtreme 250R in India? A: The Hero Xtreme 250R starts at an ex-showroom price of around ₹1.8 lakh in New Delhi.
Q: What other features does the Xtreme 250R have? A: The bike is equipped with all-LED lighting, a fully digital LCD instrument cluster with Bluetooth connectivity, and a steel trellis frame for agile handling.
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