Honda Motorcycle & Scooter India (HMSI), popular two wheeler manufacturer in India reported a growth of 3 percent in total unit sales in May 2015. Honda Two Wheelers sold 3,67,226 units of its motorcycles and scooters in May 2015.
Honda 2 wheelers sales in May 2015
The scooters segment in Indian 2 wheeler market is showing tremendous growth from couple of years. Honda‘s scooter sales jumped by 13.66 per cent, the company reported a sales of 2,15,300 units in May 2015 as compared to 1,89,422 unit sales in May 2014. The growth of scooter segment is undoubtedly because of the popular Honda Activa brand.
When it comes to motorcycles, Honda saw a sharp decline of 9.54%. The company reported a unit sales of 1,38,140 units in May 2015 as against to 1,52,714 units in May 2014.
Exports grew by 2.92%, with 13,786 units in May 2015 as against to 13,394 units in May 2014.
Honda vs. Industry:
In the month of May 2015, Honda 2-wheelers domestic market share saw a gain of 1% in May 2015 to reach 26% and overall growth stood at 23 percent (dom+exports).
Other key highlights
Business: Honda announced its “RETAIN.EXPAND.CREATE” strategy aiming to sell 47lac units in FY’2015-16 and grow to sell 64 lac units by 2016
Awards: Honda 2-wheelers has won two prestigious recognitions – Gold Award in the Two Wheeler Category of Readers’ Digest Trusted Brands Awards 2015 and the Most Exciting Brands 2015 in two-wheeler of Economic Times Brand Equity
Traffic Safety: Honda provided road safety training to wide range of vehicle owners, 1200 Delhi Police female recruits, 1200 kids in Delhi and 1000 kids in Mumbai