Honda Motorcycle & Scooter India (HMSI) today announced a significant milestone in the vibrant and diverse western region of India. Consistently setting new benchmarks, HMSI has achieved a remarkable feat by crossing the 15 million customers mark, solidifying its position as a trusted and preferred choice for prospective two-wheeler customers in this region.
While HMSI took more than 17 years to add the first 10 million customers in the western market which consists of three states – Gujarat, Maharashtra and Goa, it garnered the last 5 million customers in just under 6 years. Noteworthy, the love & trust of customers has grown exponentially on the back of increased number of touchpoints, expansion of both RedWing and BigWing product portfolio, reliable customer service and enhanced customer connect.
Commenting on this remarkable milestone, Mr. Yogesh Mathur, Director, Sales & Marketing, Honda Motorcycle & Scooter India, said,
“Over the years, HMSI has established a strong presence in the Western India, thanks to its extensive network of dealerships, service centers, and an impressive product line-up. The company’s diverse range of motorcycles and scooters has resonated well with the discerning customers of this region, catering to their varied needs and preferences. Crossing the 15 million customers milestone in Western India is an astounding achievement and we are delighted by the trust and love that people have shown towards the Honda brand.”
Delighting customers with quality products and service:
Catering to rising personal mobility needs of customers, HMSI continues to lead scooterization in these states with a strong 49% market share. Honda Activa is the no. 1 selling model in the region. The company commands an overall market share of 36.4% in the two-wheeler market in the western region (including both scooters and motorcycles). Also, as customers are now becoming tech-savvy and enquire online for bookings and purchase of the vehicles, HMSI has ramped up its digital marketing efforts to meet customer aspirations while ensuring enhanced experience across its dealerships at the same time.
Honda Motorcycle & Scooter India in Western India:
HMSI has a strong presence in the Western states of Gujarat, Maharashtra and Goa with an extensive network of over 1100 touchpoints. Providing the joy of riding to customers are Honda’s diverse range of scooters which comprises of Activa+Special Edition, Activa 125, Dio+Repsol Edition & Dio 125 and motorcycles like Shine 100, CD 110 Dream Deluxe, Livo, Shine 125, SP125+Sports Edition, Unicorn, SP160, Hornet 2.0+Repsol Edition and CB200X which are available at RedWing outlets.
Parallelly, Honda’s premium motorcycles are exclusively available through the BigWing Topline (300cc – 1800cc) in top metros and BigWing (300cc – 500cc mid-size motorcycles) in other demand centers. The company’s BigWing product range includes CB300F, CB350, H’ness CB350, CB350RS, CB300R, CB650R, CBR650R, XL750 Transalp, CBR 1000RR-R Fireblade, Africa Twin and Gold Wing Tour.
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