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Honda 2Wheelers appoints Mr. Atsushi Ogata as new CEO

Mr. Atsushi Ogata will be taking on new responsibility as the President, CEO & Managing Director of Honda Motorcycle & Scooter India Pvt. Ltd. Mr. Ogata is also an Operating Executive at Honda Motor Co., Japan.

Chethan Thimmappa by Chethan Thimmappa
May 1, 2020
in Bikes, Honda
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Honda Motor Co., Ltd. today announced the new top management in Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI).

Mr. Atsushi Ogata will be taking on new responsibility as the President, CEO & Managing Director of Honda Motorcycle & Scooter India Pvt. Ltd. Mr. Ogata is also an Operating Executive at Honda Motor Co., Japan. 

Mr. Ogata shall be the successor of Mr. Minoru Kato, who after spearheadingHonda’s Indian two-wheeler operations for 3 years, returns to Japan with effect from 1st May 2020; elevated as the Operating Executive & Chief Officer Life creation operation, Honda Motor Co., Japan.

Executive brief of Mr. Atsushi Ogata

Born in 1962, Mr. Ogata started his career in Honda Japan from 1985. In the year 2000, Mr. Ogata moved to Europe as the General Manager of Motorcycle Sales Division in Honda Motor Europe Ltd. (HME) gaining experience in both HME’s northern and southern operation headquarters at Germany and France respectively over the next 6 years.

The next 9 years (2006 – 2015) saw him drive Honda two-wheeler sales in China in 2 of Honda joint-venture companies in the country. After being the General Manager in Sales Division of Sundiro Honda Co., Ltd (Shanghai, China) for first 4 years, he later became the President of Wuyang Honda Motor Co., (Guangzhou, China).

Next up in 2015, he returned to Japan as General Manager of Motorcycle Operation Office. In 2018, Mr. Ogata moved to Asian Honda Motor Co. Ltd. (Thailand) as the Director of Honda’s Regional Operations (Asia & Oceania region) for both motorcycle and power products business and was further elevated to Executive Director in the same profile in 2019.

With his unparalleled 35 years of rich experience at Honda across Europe, Japan, China and Asia & Oceania, Mr. Ogata will be arriving  in India and shall be taking over as the new President, CEO and MD of Honda Motorcycle & Scooter India Pvt. Ltd. and Operating Executive, Honda Motor Co., Ltd.

Changes in the Board of Directors:

Entering its 20th year of Indian operations, Honda 2Wheelers India has also further strengthened its Senior Leadership Team to strategically steward the brand towards market leadership in the disruptive future.  

As part of this move, Mr. V Sridhar (earlier GVP & Director – Manufacturing, HMSI) is now further elevated as the Senior Director – Purchase, HMSI. Additionally, Mr. Yadvinder Singh Guleria and Mr. Vinay Dhingra are now elevated to the Board of Directors of Honda Motorcycle & Scooter India Pvt. Ltd.

Mr. Yadvinder Singh Guleria as the new Director, HMSI now has greater responsibilities with additional charge of Customer Service, Logistics Planning & Control, Premium Motorcycle Business, Brand & Communication along with Sales & Marketing. Mr. Guleria was previously the Senior Vice – President Sales & Marketing, HMSI. 

Honda 2 Wheelers Logo

Similarly, Mr. Vinay Dhingra is also appointed as the new Director, HMSI with added responsibility of Strategic Information System (SIS) along with General & Corporate Affairs. A veteran at Honda, Mr. Dhingra was previously the Senior Vice-President, General & Corporate Affairs in the company.

Parallely, two Directors have retired after completing their respective tenures – Mr. Anupam Mohindroo (previously Director – Purchase, HMSI) and Mr. Harbhajan Singh (previously Director – General & Corporate Affairs, HMSI).

You can add more to this story by commenting below.

Chethan Thimmappa

Chethan Thimmappa

I cover latest automobile news in India with special focus on cars and bikes. Please send me an email to [email protected] for any enquiries.

Comments 1

  1. Kaushal Kumar Singh says:
    5 years ago

    Ser, good morning, my name is Kaushal Kumar Singh ,l am purchasing of two wheeler date 23 oct 17 , honda shine CB 125, Aditya Honda Agency Locknow, this time you give me offer ,650 amount have been paid your Engine life Extra 5 years, l will be accepted . But this time not give me , due to Rong enter in vhe service CITI Honda Agency, Varanasi ,
    Pl. solve the issue of the my , two agency matter , my manatainly torches, no short out this matter, wa ak dosar ki kamiya nikaltha. Pl call me my phone number 7318114299.

    Reply

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