Honda 2Wheelers opens 100th "Best Deal" Outlet - GaadiKey

Honda 2Wheelers opens 100th “Best Deal” Outlet

Honda 2 Wheelers Best Deal Outlet

Honda 2Wheelers opens 100th “Best Deal” Outlet

Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) today inaugurated its landmark 100th ‘Best Deal’ outlet – the industry’s first organized retail set-up exclusively for certified Honda pre-owned 2Wheelers at Jhaveri Honda in Tardeo Road, Mumbai.

Honda has rapidly expanded its Best Deal network footprint and is now covering 70 cities across 19 States of India. Honda added 55% of the network in last 2 fiscals itself and in just 3 years, Honda has already served over 45,000 pre-owned 2-wheeler customers.

Elaborating on this milestone, Mr. Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., said,

As a pioneer, Honda introduced the concept of Certified Pre-owned Outlets – Best Deal. This allows us to create more touch-points of interacting with customers and also tap into the huge potential that the pre-owned 2wheeler market offers. Our experience shows that the pre-owned industry is evolving very fast. The replacement cycle for 2wheeler has come down from 7-8 years to 3-5 years in a decade. With shrinking replacement cycle of the 2wheeler industry, Honda sees immense future potential in pre-owned 2wheeler retails and we are aggressively scaling up this business. We aim to double the Best Deal count to 200 outlets in the next 2 years.

Uniqueness of Honda’s Best Deal concept

Honda’s Best Deal are the first such retail set-up by any 2Wheeler manufacturer in India to venture exclusively in the highly fragmented and unorganized pre-owned market.

Through Best Deal, Honda is giving a credible and organized platform to earlier untapped category of 2Wheeler customers – (1) those who want to exchange their existing two-wheeler of any make for a brand new Honda two-wheeler, and (2) those customers who want to buy a refurbished and certified pre-owned Honda 2wheeler and seek the best deal in the market!

Transparency and benefits to customers

For customer, the biggest advantage over the unorganized platform is the peace of mind as every purchase in Best Deal comes with 2 Free Services, 6 Months Warranty and after-sales support. Every pre-owned Honda 2Wheeler at the Best Deal is refurbished with Honda genuine parts which mean trust and transparency to the buyer as well as to the seller. At ‘Best Deal’, Honda verifies owner’s documents and assures quick ownership transfer to the new customer.

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Author: Chethan Thimmappa

I cover latest automobile news in India with special focus on cars and bikes. Please send me an email to reach@gaadikey.com for any enquiries. Follow me on twitter and facebook as well!

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