Honda Cars India Ltd. (HCIL), leading manufacturer of premium cars in India, today announced that its All New Amaze has crossed 50,000 sales mark in just 5 months since its launch in mid May 2018. The All New Amaze has been a hugely successful launch of 2018 and is currently contributing to 50% of total HCIL sales during April – Sept 2018. This is fastest 50,000 sales number recorded by any new model launched by HCIL in India.
The All New Amaze has attracted more than 20% first time buyers, indicating an increasing aspirational trend among the first time buyers to opt for premium sedans. The car has been well received across markets with 40% sales from Tier 1 cities and 30% each from Tier 2 and Tier 3 cities.
Speaking on the success of All New Amaze, Mr Makoto Hyoda, Director, Sales and Marketing, Honda Cars India Ltd said,
The overall concept of All New Amaze was to develop a one-class-above sedan for Indian family use that exceeds the expectations of customers in the compact sedan segment. The response to the car with 50,000 sales in 5 months is overwhelming.The advanced CVT technology has found very strong acceptance among customers with 30% of Amaze customers opting for automatic variants in petrol and diesel.
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Built on an all new platform, the All New 2nd Generation Amaze has been developed considering the needs and aspirations of Indian customers. The new Amaze has been developed as a proper sedan from ground-up which makes it the most contemporary sedan in its class. Amaze offers One Class Above Sedan experience with its bold design, sophisticated & spacious interiors, outstanding driving performance, advanced features and safety technologies. India is the first country to have launched the All-New Amaze.
The Peace of mind service offering of All New Amaze with best in class 3 years Unlimited Kms warranty and Lowest Cost of Maintenance have also been strong appeal points for customer’s consideration.
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