Delighting the ever-growing customer base, Honda Motorcycle & Scooter India Pvt. Ltd. today announced it crossed 2 lakh plus registrations for its unique customer loyalty program ‘Honda Joy Club’ since its launch in October 2018.
‘Honda Joy Club’ is a first-of-its-kind loyalty program with unprecedented concept having unmatched benefits for both existing and new Honda 2 wheeler customers. It’s the biggest and 1st digital loyalty program in the history of Indian 2wheeler industry!
With the aim of elevating customer delight, now Honda Joy Club has crossed 2 lakh plus registrations in less than two months! Last month Honda Joy Club registrations crossed 1 Lakh members.
Speaking on the occasion, Mr. Yadvinder Singh Guleria – Senior Vice President, Sales and Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said,
Launched this October, Honda Joy Club has already crossed 2 lakh plus registrations. Honda Joy Club goes beyond conventional customer loyalty programs – it is 100% digital, offers the privilege of vast choices and it allows redemption of Honda currency at different touchpoints through multiple alliances. We thank our new & existing customers who chose to be a part of this long-term relationship.
India is leading Honda’s global two-wheeler business and contributes 32% to Honda’s sales worldwide. In its 18 years’ journey till now, Honda 2Wheelers India has delighted over 39 million Indian families.
About Honda Joy Club
The biggest & 1st digital loyalty program in the history of 2W industry
· Unprecedented concept => More Joy to Honda customers with alliances across multiple brands covering different sectors (Hospitality, Travel, Healthcare, Apparel, F&B, Entertainment, Personal care, Insurance, Utility, cashback through E-wallet and many more)
· Unparalleled Scale => From complimentary Kisan Samadhan services to offers on international holidays, there’s something for everyone!
· Unmatched Benefits => Instant Gratification for customers, more than 7 times the enrolment fee!
· Joy Club membership => Open for both new as well as existing 39 million customers
· Fly high with Honda => Get Joy Club membership at just Rs. 299 (exclusive of GST) for three years