GaadiKey
  • Bikes
    • Hero
    • Honda
    • TVS
    • Bajaj
    • Suzuki
    • Royal Enfield
    • Yamaha
    • Ather
    • KTM
    • Aprilia
    • Vespa
    • Harley Davidson
    • BMW
    • Kawasaki
    • Ducati
    • Yezdi
    • Ampere
  • Cars
    • Maruti Suzuki
    • Tata
    • Hyundai
    • Mahindra
    • Toyota
    • Kia
    • Honda
    • MG
    • Renault
    • Volkswagen
    • Nissan
    • Skoda
    • Citroen
    • Jeep
    • Audi
    • BMW
    • Mercedes-Benz
    • Lexus
    • Volvo
    • Isuzu
    • BYD
  • Bike Reviews
  • Car Reviews
  • Photos
  • Contact
  • Best Bikes 2025
    • Best Motorcycles 2025
    • 2025 Hero Splendor+ XTEC 2.0
    • 2025 Royal Enfield Classic 350
    • 2025 Hunter 350
    • 2025 Royal Enfield Scram 440
    • 2025 Royal Enfield Classic 650
    • Best Scooters 2025
    • 2025 Honda Activa 6G
    • 2025 TVS Jupiter
    • 2025 Suzuki Access
    • Best Electric Scooters 2025
    • 2025 Suzuki e-Access
    • 2025 Honda Activa e:
    • 2025 Honda QC1
  • Best Cars 2025
    • 2025 Tata Curvv EV
No Result
View All Result
GaadiKey
No Result
View All Result
Home Bikes

Honda rolls out New Activa 4G TVC – Nayi Generation Hai!

Chethan Thimmappa by Chethan Thimmappa
May 18, 2017
in Bikes, Honda, TV ad
0
308
VIEWS
Share on WhatsappShare on FacebookShare on Twitter

Honda rolls out New Activa 4G TVC

Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has rolled out the latest television commercial (TVC) for exciting 4th Gen upgrade of Activa – India’s No. 1 selling 2wheeler brand.

Developed by Dentsu One, a Dentsu Aegis Network Company, the TVC was launched with the World Television Premier of Jolly LLB 2 and has started running on air across popular channels from 14th May’17.

Background of the Campaign

From its debut in 2001, Honda 2Wheelers India re-activated the automatic scooter segment with the iconic Activa on back of its two core strengths – advance technology and innovation. Activa’s biggest strength lies in its continuous evolution ahead of the time which has fortified its universal appeal that cuts across generations, geographies and genders. Over the years, Activa grew from No. 1 selling automatic scooter to overtaking all motorcycles and become No. 1 selling two-wheeler of India. In 2017, Honda 2Wheelers launched the 4th generation BS-IV and AHO compliant ‘ACTIVA 4G’ with new style and features like mobile charging port for connectivity on the go.

Also check : All Honda Activa 4G Colors

Objective of the Campaign

The ‘Nayi Generation Hai’ campaign reinforces the top of mind recall for Honda’s fourth generation Activa both emotionally and rationally. The idea is to showcase how Activa 4G is playing an active role in the slice of life of India’s new generation.

Brief shared with the agency

In 16 years, Honda’s Activa brand has gained a strong trust of over 1.5 crore Indian families and counting. The iconic Activa is today the “Most Trusted & Convenient” common denominator for all Indian families – be it young college-goer or working professional, home-maker or the active senior citizens.

India’s psychographics is fast evolving and everyone in this new India is exploring something new. Be it the trending youth, WhatsApp-ing parents or jogging grandparents. The TVC is all about how India’s Nayi Generation is doing things differently and the new Activa 4G is their ride of choice.

Also Read: Led by Honda, automatic scooters close to becoming No.1 segment of 2wheeler industry

Approach

The target audience of Honda’s Activa is not limited to a specific age group or region. It is trusted by every generation across the nation. Age or gender is no more the barrier for people to do different things or do things differently. The slice of life narrative is written with a consumer insight that people from different age brackets are now venturing into things that were traditionally considered out of bounds for them.

Film Descriptor

Honda’s ‘Nayi Generation Hai’ TVC opens with a middle-aged man on the bed, busy on his phone. He receives a WhatsApp message from his daughter to go out for snacks late in the night. The man agrees and they both ride to a neighborhood food kiosk on their Activa 4G.
Bringing life to the voice over, noted theatre artist Piyush Mishra elaborates,

Na Din Khatam hota hai, na raat. Aur sham chalti hai subah tak… Nayi Generation Hai bhai!

The second sequence opens with a group of young women of all sizes working out… not in the gymnasium but through an energetic Zumba performance in a dance studio.
The sequence begin with the background jingle Zamaane ke yaar hai sab, masti mei sawaar hain and concludes with Piyush Mishra spicy voiceover saying,

Jo Mehnat ko masti banaye, wahi wise hai… are dance bhi to exercise hai!

The group then rides out of the dance class on their Activa 4G’s and the jingle continues – Zamaane ke yaar hain, hawaon pe sawaar hain.

In the third sequence, a young professional is riding his Activa 4G and it’s his nayi generation mother (the pillion) who guides him to the destination by using satellite navigation maps on her mobile phone. The voice-over connects the Nayi Generation with

Manzil kahan hai… kaise pahunchna hai? No Confusion… that’s the Nayi Generation!

The fourth sequence shows an old lady jogging towards a parked Activa 4G. Suddenly, she stops and plugs out the mobile charging cord from her grandson’s mobile and plugs it in her phone and starts dancing to the music on the spot. Surprised by her fun mood, her grandson joins in and both later leave on their Activa 4G. The peppy voice-over says Baalon ke rang par mat jao… hum battery full hain! Inke saamne to acche achon ka dibba gul hai and is completed by the happy jingle Zamaane ke yaar hain, hawaon pe sawaar hain..

The last sequence of the film takes the nayi generation theme even further. The sequence opens with the shot of an old man outside his home ready to move on an Activa 4G. His wife steps outside their home and ties a fitness band on her husband’s wrist. On being asked, “Ye kya hai?” she replies, “Nayi Generation Hai!” before both ride away to the park.

Watch Honda Activa 4G TVC Full Video

[responsive_youtube https://www.youtube.com/watch?v=2yEfVSUb4lI]

The sequences are followed by a montage, i.e. father-daughter, women performing Zumba, mother-son duo, grandmother-grandson duo and old couple seen riding Activa and enjoying their ride. The film ends with a voice over – “Aajkal India ki har generation, Nayi Generation Hai. Inhi ke liye aayi hai nayi generation wali Activa 4G” (Today every generation of India is doing something new and for them is the new generation of Activa. Activa 4G- Nayi Generation Hai)

Also read: Honda Activa 4G Detailed Review

Excerpts from Spokespersons

With trust of over 1.5 crore Indian families, Activa has grown to become India’s No. 1 selling two-wheeler brand. Its continuous evolution over the years in terms of technology, innovation and design ethos has made Activa relevant across generations. While retaining its core of trust and reliability, our astute communication has led Activa to gain top of consumer mindshare as well. The biggest insight when we started the TVC campaign was ‘A new generation in every generation.’ This is what the New Activa 4G television campaign captures… every age group is now a new generation and Activa 4G is made for them,

said Mr. Yadvinder Singh Guleria, Senior Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd.

 

Honda Activa 4G Blue Color Photo - Trance Blue Metallic Color Variant

Time was when we used to say ye nayi peedhi hai, ye aisi hain, waisi hain, inko samajhna mushkil hai etc. But now you see that there is no such thing as a generation gap. Everyone behaves in similar ways. Everyone’s on social media, everyone’s physically active, so on and so forth. When we received the brief for the country’s top selling 4th generation two-wheeler – Activa 4G, we thought it’s an opportune time to speak of this new generation that defies all age related myths,

said Titus Upputuru, National Creative Director, Dentsu One

The traditional demographics have become a passé and age as a metric of classification means nothing. Marketing and brand building is all about having right insights that connect to right mindsets – whether the consumer is 18 or 80 years doesn’t really matter. Activa 4G is an iconic brand that straddles multiple generations and has a ubiquitous connect with a huge spectrum of consumers. This communication celebrates this progressive, refreshing, new-age attitude and a way of thinking that binds the varied consumers with similar mindsets,

said Abhinav Kaushik, Senior Vice President, Account Management, Dentsu One

Campaign Summary

Creative Agency: Dentsu One Pvt Ltd
National Creative Director: Titus Upputuru
Creative team: Titus Upputuru, Auryndom Bose, Neharika Awal, Chinmoy Bhowmick
Planning team: Anand Murty, Samik Chaterjee
Account Management Team: Yoshio Habu, Abhinav Kaushik, Aakash Jain, and Ganesh Parthiban
Agency Producer: Dawa Lama
Film Director: Amit Sharma
Voice over: Piyush Mishra
Producer: Poonam Wahi
Production House: Chrome Pictures
DOP: Sanu
Music: Abhishek Arora

TVC Details

Title of film: “Nayi Generation Hai”
Brand: Activa 4G
Client: Honda Motorcycle and Scooter India Pvt. Ltd.
Duration: 60 seconds
Campaign breaks: 14th May 2017
Exposure: TVC, Print, Digital

Have you watched this TVC by Honda? What’s your take on it. You can add more to this story by commenting below.

RECOMMENDED FOR YOU:

  1.   Honda Activa 4G Colors – Red, Brown, Silver, White, Blue, Grey, Black
  2.   Honda Activa 4G Review
  3.   4th Generation 2017 Honda Activa 4G Launched at INR 50,730
  4.   1.5 Crore units of Honda Activa Sold in India
Chethan Thimmappa

Chethan Thimmappa

I cover latest automobile news in India with special focus on cars and bikes. Please send me an email to reach@gaadikey.com for any enquiries.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent News

Citroen C3 Sport Edition

Citroen C3 Sport Edition Launched – 110PS Turbo, 6-Speed AT & More

June 16, 2025
Skoda Kylaq 2025

Skoda India 2025 Growth Plan: Network Expansion and New Launches

June 13, 2025
Jeep Grand Cherokee 2025 Signature Edition

2025 Jeep Grand Cherokee Signature Edition Debuts in India

June 12, 2025
2025 Maruti Dzire Review: The Best Got More Better (Alluring Blue)

Maruti Dzire becomes India’s 1st 5-Star Bharat NCAP-Rated Sedan

June 12, 2025
MG Windsor Red Color Photo

MG Windsor records 27,000 Sales in 8 Months

June 11, 2025
Suzuki e-Access Logo. Suzuki Pearl Jade Green

How Suzuki e-ACCESS is Redefining Electric Two-Wheeler Reliability in India

June 11, 2025

Search this Website

No Result
View All Result

About

GaadiKey

GaadiKey blog is a one stop portal for all the latest in the automobile industry. We are a bunch of people who are passionate about bikes and cars. We share the experience, reviews and stuff connected to Gaadis.

Contact

  • Contact us

Best Cars in 2025

  • 2025 Toyota Hyryder
  • 2025 Grand Vitara
  • 2025 Maruti Fronx
  • 2025 Maruti WagonR
  • 2025 Tata Punch
  • 2025 Mahindra XUV 3XO
  • 2025 Hyundai Creta
  • 2025 Toyota Taisor
  • 2025 Tata Curvv EV

Best Bikes in 2025

  • 2025 Royal Enfield Classic 350
  • 2025 Hunter 350
  • 2025 Royal Enfield Scram 440
  • 2025 Royal Enfield Classic 650
  • 2025 Hero Splendor+ XTEC 2.0
  • 2025 Honda Activa 6G
  • 2025 TVS Jupiter
  • 2025 Suzuki Access
  • 2025 Suzuki e-Access
  • 2025 Honda Activa e:
  • 2025 Honda QC1

© 2025 GaadiKey - Prime GaadiKey.

No Result
View All Result
  • Bikes
    • Hero
    • Honda
    • TVS
    • Bajaj
    • Suzuki
    • Royal Enfield
    • Yamaha
    • Ather
    • KTM
    • Aprilia
    • Vespa
    • Harley Davidson
    • BMW
    • Kawasaki
    • Ducati
    • Yezdi
    • Ampere
  • Cars
    • Maruti Suzuki
    • Tata
    • Hyundai
    • Mahindra
    • Toyota
    • Kia
    • Honda
    • MG
    • Renault
    • Volkswagen
    • Nissan
    • Skoda
    • Citroen
    • Jeep
    • Audi
    • BMW
    • Mercedes-Benz
    • Lexus
    • Volvo
    • Isuzu
    • BYD
  • Bike Reviews
  • Car Reviews
  • Photos
  • Contact
  • Best Bikes 2025
    • Best Motorcycles 2025
    • 2025 Hero Splendor+ XTEC 2.0
    • 2025 Royal Enfield Classic 350
    • 2025 Hunter 350
    • 2025 Royal Enfield Scram 440
    • 2025 Royal Enfield Classic 650
    • Best Scooters 2025
    • 2025 Honda Activa 6G
    • 2025 TVS Jupiter
    • 2025 Suzuki Access
    • Best Electric Scooters 2025
    • 2025 Suzuki e-Access
    • 2025 Honda Activa e:
    • 2025 Honda QC1
  • Best Cars 2025
    • 2025 Tata Curvv EV

© 2025 GaadiKey - Prime GaadiKey.