Hyundai Concludes ‘Test Driven By 100’ Campaign: One of India’s Most Extensive EV Road Tests
Hyundai Motor India Limited (HMIL) has officially wrapped up its ambitious ‘Test Driven By 100‘ campaign, marking a significant milestone in validating the real-world readiness of electric vehicles for the Indian market. This extensive road test utilized a single Hyundai CRETA Electric to traverse the diverse geographical and cultural landscape of the country.
A Marathon Journey Across India
The campaign was designed as an endurance test to showcase the CRETA Electric’s technological capability and robust performance under varied driving conditions. The marathon journey began at Hyundai’s manufacturing facility in Chennai and concluded in Srinagar.
Over the course of 100+ days, the vehicle covered:
- Distance: More than 15,000 kilometers.
- Destinations: Over 200 locations.
- Reach: 10 states and 26 cities.
The drive put the electric SUV through a spectrum of environmental challenges, ranging from coastal humidity and blazing heat to snowy stretches, dense urban traffic, and arid deserts.
Empowering Digital Storytelling
The ‘Test Driven By 100’ campaign stood out by partnering with 100 content creators from different parts of the country. These creators shared their unique perspectives through digital storytelling, effectively amplifying the narrative of EV adoption and mobility transformation across India.
The digital impact of the campaign was substantial, achieving:
- Views: Over 526 million views.
- Engagement: More than 35 million likes, 21,000+ comments, and 240,000+ shares.
Validating India’s EV Readiness
Mr. Tarun Garg, Whole-Time Director & COO of Hyundai Motor India Limited, highlighted that the campaign serves as a powerful testimony to Hyundai’s commitment to advanced, future-ready technologies. By using the authentic voices of 100 creators, Hyundai successfully validated the performance, reliability, and efficiency of the CRETA Electric in real-world scenarios across multiple terrains and weather conditions.
Frequently Asked Questions (FAQs)
What was the Hyundai ‘Test Driven By 100’ campaign? It was one of India’s most extensive electric vehicle road tests, where 100 creators drove a single Hyundai CRETA Electric across various states and terrains to test its real-world performance.
How many kilometers did the Hyundai CRETA Electric cover during this test? The vehicle covered more than 15,000 kilometers during the 100+ day drive.
Where did the campaign start and finish? The drive was flagged off from Chennai and concluded in Srinagar.
What kind of terrains and weather conditions were tested? The test covered coastal humidity, blazing heat, dense urban traffic, hilly terrains, snowy stretches, and arid deserts.
Was more than one vehicle used for the 15,000 km journey? No, the entire 15,000+ kilometer journey was completed with a single Hyundai CRETA Electric.
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