As a significant step forward in its commitment to expand retail and after-sales service presence in India, FCA has announced the roll-out of ‘Jeep Connect’ outlets in India. ‘Jeep Connect’ is a network expansion strategy to take the Jeep and Mopar premium brand experience closer to customers’ homes, which may be located far away from the hubs of big cities. ‘Jeep Connect’ outlets will offer sales as well as service and will be set up initially in seven Indian towns.
Today, FCA India inaugurated its first ‘Jeep Connect’ outlet, called Sky Moto Automobiles, situated Bhumkar Chowk in Wakad, Pune district. The Company is set to open six more outlets by end of December 2018 in Rohtak, Ahmedabad, Muvthpuzha, Panipat, Bilaspur and Warangal.
On the first ‘Jeep Connect’ outlet inauguration Mr. Kevin Flynn – President and
Managing Director, FCA India said,
We wanted to take Jeep and Mopar brands closer to our customers living farther away from metros, and now we can achieve this with ‘Jeep Connect’, which is a compact concept that will offer the same premium experience that customers get in our outlets in city centres. ‘Jeep Connect’ underscores our commitment towards providing customers a premium Jeep® retail experience and sound customer care under Mopar.
‘Jeep Connect’ outlets are a natural extension of the showrooms and workshops that FCA India’s current Dealer Partners have set up in bigger cities or metros therefore the same premium customer experience related to both sales and service will be offered to customers who would like to visit a ‘Jeep Connect’ outlet in their towns.
Flynn added,
We would like our Dealer Partners to grow along with us. The fact that they have made an additional investment towards the ‘Jeep Connect’ outlets is testimony to the belief in the Jeep brand, our progress so far and what we have planned for the near future. A strong, healthy and dedicated network is the backbone of an automobile business and we are fully focused on making this happen the right way. We now have 68 sales and service outlets across India and we are growing at a strategically steady pace.
A ‘Jeep Connect’ outlet will have a two-car display, the Jeep creative identity to offer the same, premium experience to customers and a Mopar workshop that will be equipped to fulfil jobs related to periodic maintenance. However, accident jobs will still be undertaken at FCA’s bigger workshops located in the city centres.
At the start of 2018, FCA India had 62 sales and service (3S) outlets, which have now increased to 68 and will go beyond 70 this calendar year. New 3S outlets in Meerut (Uttar Pradesh), Solan (Himachal Pradesh), Jabalpur (Madhya Pradesh), Udaipur (Rajasthan), Imphal (Mizoram) and Kannur (Kerala) are already operational.
Jeep brand has a strong retail and after-sales service presence in the Northern, Southern and Western India with a footprint that is increasing in the North East and Central India.
About Fiat Chrysler Automobiles
Fiat Chrysler Automobiles (FCA) designs, engineers, manufactures, distributes and sells vehicles under the Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia, Ram, SRT brands as well as luxury cars under the Maserati brands.
FCA also operates in the components sector, through Magneti Marelli and Teksid, and in the production systems sector, through Comau, and in after-sales services and products under the Mopar brand name. In addition, the Group provides retail and dealer finance, leasing and rental services in support of the car business through subsidiaries, joint ventures and commercial agreements with specialized financing services providers.
FCA is an international auto group engaged in industrial activities in the automotive sector through companies located in 40 countries and has commercial relationships with customers in approximately 150 countries.
