Innova and Fortuner: Most Sold Toyota Cars in 2017
Toyota Kirloskar has recorded a growth of 5% in the annual sales in 2017 as compared to 2016. The company has achieved the milestone of recording the highest ever IMV sales in 2017 (73000 units of Innova and 24000 units of Fortuner –Total IMV sales =97000) in India. Innova and Fortuner ever since its launch in 2016 have shown a strong performance in the market in terms of steady growth in customer demand. The premium SUV Fortuner has been scaling heights with highest ever sales in India in 2017.
Although the segment is shrinking, All New Corolla Altis has seen a positive growth momentum and retains its strong customer demand.
Commenting on the sales performance, Mr. N. Raja, Director & Sr. Vice President, Sales & Marketing, Toyota Kirloskar Motor said,
We are happy to have closed the year on a positive note with both our legendary products Innova and Fortuner doing really well in the domestic market. They have been growing steadily since the launch of Innova Crysta and All New Fortuner in 2016. Thanks to our loyal customers, who have shown continued trust in our products, we have clocked a sale of 24000 units of Fortuner, which is the highest ever yearly sales of the product ever since its launch in 2009. With maximum utilization of Plant I capacity to 97% we were able to cater to the increase in customer demand of Innova and Fortuner.
The year 2017 was dynamic for the auto industry with series of disruptions from Demonetization to GST roll out. Despite the challenges and a temporary slowdown, industry hit back with a steady growth in sales. Toyota Kirloskar Motor domestic sales in the period Jan –Dec 2017 has grown by 5% compared to same period in 2016.
Camry Hybrid sales was negatively impacted with the steep rise in price post applicable tax as per GST framework. We hope that the New Year will bring in positive sentiments in the market for Hybrid. Toyota will continue to have a strong focus on Camry Hybrid in the New Year as a part of its plan for electrification of vehicles. It will continue to be a significant part of Toyota product lineup. The current Camry Hybrid already meets the applicable tailpipe gaseous emission levels set for the Bharat Stage VI which are due to be introduced in 2020.
We at Toyota are optimistic about the coming year and with an enhanced focus on catering to changing customer requirements with the desired products, Toyota will hopefully sustain positive growth in domestic sales with more focus towards Innova, Fortuner and Corolla. We hope customers will continue to appreciate Toyota products and retain their loyalty to the brand.
Toyota Kirloskar Motor sold a total of 10793 units in the domestic market in December 2017. The company exported 812 units of the Etios series this month thus clocking a total of 11,605 units. In the month of December 2016, Toyota Kirloskar Motor sold a total of 12747 units in the domestic market. In addition, the company exported 1346 units of the Etios series.
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