Isuzu Motors India, a subsidiary of Isuzu Motors Limited, Japan, is redefining the CV Crew-Cab segment with the recently launched ISUZU D-MAX S-CAB Z. It has been received very well across the country. To take this exciting and capable product closer to aspiring customers, IMI has rolled out the ‘Great Indian S-CAB Z roadshow which reaches customers across Tier 2 and Tier 3 locations.
This specially designed roadshow activity at pre-planned locations will leverage audio-visual feature presentation, a Touch-and-feel orientation flowed by a hands-on test drive. The dealership staff have been specially trained for this activity to deliver an impactful experience.
Maharashtra has been one of the key markets for ISUZU and it has also seen growing enquiries for the ISUZU D-MAX S-CAB Z. The roadshow commenced in Boisar near Mumbai in Maharashtra and will travel to multiple locations across the state. This current outreach product roadshow will cover locations around Pune, Nagpur, Kolhapur, and Nashik.
Prospective customers can approach ISUZU dealerships in Maharashtra on the roadshow or visit www.isuzu.in for more product information.
Product Information – ISUZU D-MAX S-CAB Z;
The ‘Smartest’ looking Crew-Cab Pick-up in the commercial vehicle segment, ‘Beyond the Ordinary’. The S-CAB Z comes with 30 new features of which 18 are ‘Best-in-Class’ features. It embodies the spirit of a Pick-up Culture in India with the combination of smart looks, rugged and durable workhorse capability, safety, and passenger vehicle-like comfort. It complements the aspirations of the evolving Indian businessmen and professionals for a stylish-looking vehicle for their business needs, which is engineered for life.
Highlights
- ISUZU D-MAX S-CAB Z has been receiving a lot of traction in Maharashtra.
- New marketing initiative to take the exciting product closer to aspiring customers in the region.
- Curated to provide a ‘Touch and Feel’ experience, the opportunity to test drive, and spot booking.
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