Jawa Motorcycles expands footprint in Delhi-NCR

Classic Legends Pvt. Ltd. is proud to announce the launch of its additional Jawa Motorcycles dealerships in Delhi-NCR. The newly opened dealerships in Saket, Ghaziabad, Faridabad and Noida add to the existing network of Jawa dealerships in Central, West, East and North Delhi and Gurgaon. The new dealerships open at the following locations:

• Swati Motors, DSC 126 & 127, DLF South Court, A1, District Centre, Saket, Delhi
• Northern Motor, A-5, Neelam Bata Road, Nehru Ground, Faridabad, Haryana
• E V Trades, 10/7, Site-3, Meerut Road, Industrial Area, Ghaziabad
• Shree Shree Jee Automobiles Pvt. Ltd., A-34, Ground Floor (South Hall), Sector 63, Noida

The brand is aggressively moving ahead with its target of opening 100+ dealerships. The newly inaugurated dealerships in Saket, Noida, Ghaziabad and Faridabad dealership takes the dealership presence in Delhi NCR to nine and gives the brand complete coverage over Delhi-NCR.

Speaking at the launch, Mr. Anupam Thareja, Co-founder, Classic Legends Pvt Ltd. and Founder and Managing Partner, Phi Capital said,

Ever since we launched, Jawa has garnered an overwhelming response, with unprecedented online bookings, and that excitement continues at the Jawa Dealerships with large number of footfalls daily. Given the love and affection we have received, it is our duty to put in industry first practices to create an experience that transcends the way motorcycles are offered in the country. We will have a superlative experience for the customers in terms of brand as well as sales enablement. As we expand our network to gear up for deliveries starting March, we urge everyone to walk into the new dealerships close to them to feel the complete Jawa experience.

Mr. Ashish Joshi, Chief Executive Officer, Classic Legends Pvt. Ltd. said,

With all our dealerships set to be operational by mid-February 2019, in true start-up fashion, we will achieve nationwide coverage in a span of just three months. We pride ourselves at this speed and scale of achievement, driven and inspired by the customer response. At Jawa, every dealer is a strong pillar of our growth and has our complete backing, now and always. We are committed to provide our customers with the best of the sales, service and spares ecosystem with their support and it was their confidence in us that allowed us to build the Jawa showrooms the way you see them today. We are excited that we have already taken the right step forward in building this experience by announcing an industry-first Exchange Program and the largest number of financial tie ups.

The Jawa dealership is a place to make connections with yourself, with like-minded people and with the motorcycles. Its design philosophy is rooted in authenticity, and the ability to bridge the past and the present through its stories and the motorcycles. It is a biker café ambience which tells the tale of the legend that Jawa is.

The space captures the nostalgia of a golden era which celebrated honesty of materials & craftsmanship through its dark polished wood fixtures, subtle inlays, raw textures and vintage oxblood upholsteries. At the same time, the motorcycles infuse a contemporariness in the showroom with their modern interpretation of classic design, loaded with the latest in engine technology and features. The various elements have been designed to present the contemporary classic Jawa motorcycles amidst a visual narrative layer of legendary stories and monochrome lifestyle imagery. Whether it is the large community table setting for free-flowing conversations, the carefully curated bookshelf for the curious reader, or the Classic Rock in the background for the music lover; the space makes everyone feel easy, whether a hard-core motorcyclist or a millennial looking to immerse into the world of motorcycling.

The Jawa and Jawa forty two break cover as the brand’s new torchbearers, bringing back the classic appeal of Jawa with a retro-cool twist. These modern machines have the authentic Jawa character that balances performance, capability and quality. An all-new 293cc, liquid cooled, single cylinder, DOHC engine nestled within a double cradle chassis is tuned to bring out the superlative handling and class leading stability, making the new Jawa a true modern classic.

The Jawa and Jawa forty two are priced at INR 1,64,000/- and INR 1,55,000/- respectively (ex-showroom, Delhi-NCR) the Dual Channel ABS variants will be priced at Rs. 1,72, 942/- & Rs. 1,63,942/- respectively. Bookings are open at the showrooms.

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