ADVERTISEMENT
GaadiKey
  • Car News
    • Maruti Suzuki
    • Hyundai
    • Mahindra
    • Tata
    • Toyota
    • Ford
    • Nissan
    • Honda
    • Volkswagen
    • Renault
    • Kia
    • MG
    • Skoda
    • Fiat
    • Datsun
    • Mercedes-Benz
    • Volvo
    • BMW
    • Audi
    • Jaguar Land Rover
    • Lexus
    • Ferrari
    • Lamborghini
    • Maserati
    • Pininfarina
    • Tesla
  • Bike News
    • Hero
    • Bajaj
    • TVS
    • Honda
    • Yamaha
    • Suzuki
    • KTM
    • Royal Enfield
    • Mahindra
    • Harley Davidson
    • Ducati
    • DSK Benelli
    • Indian
    • Kawasaki
    • Piaggio
    • Triumph Motorcycles
    • UM Motorcycles
  • Reviews
    • Bike Reviews
    • Car Reviews
  • Photos
  • About
  • Advertise
  • Contact us
No Result
View All Result
GaadiKey
No Result
View All Result
ADVERTISEMENT
Home Cars

Jeep India Introduces “Thank Jeep It’s Thursday”

Jeep India has introduced ‘Thank Jeep® It’s Thursday’, or TJIT. Music, specifically classic rock and jazz, has been central to Jeep® Life. That’s why TJIT started off with Guthrie Govan, world-renowned guitar maestro, wowing the audience at a venue to match – Hard Rock Cafe!

Chethan Thimmappa by Chethan Thimmappa
October 30, 2018
in Cars, Jeep
0
Jeep India Introduces “Thank Jeep It’s Thursday”
273
VIEWS
Share on WhatsappShare on FacebookShare on Twitter

The Jeep brand represents the spirit of passion, adventure, authenticity and freedom. It is the heart of a culture that the company calls ‘Jeep Life’, which has a global following and is picking up progressively in India.

ADVERTISEMENT

Jeepers across the world have, over the decades, associated various aspects of their lives and lifestyles with their Jeep adventure – from books to philosophy, sport, food and music. It’s an emotional connection that has lasted generations, just like the Jeep SUVs that are passed on from fathers to sons to grandsons.

ADVERTISEMENT

This is why this culture is called ‘Jeep® Life’, and it’s this experience that FCA wants to offer its customers in India as well.

As part of this quest, it has introduced ‘Thank Jeep It’s Thursday’, or TJIT.

Music, specifically classic rock and jazz, has been central to Jeep® Life. That’s why TJIT started off with Guthrie Govan, world-renowned guitar maestro, wowing the audience at a venue to match – Hard Rock Café!

ADVERTISEMENT

TJIT will be hosted for seven Thursdays in Hard Rock Cafes in Mumbai and Bangalore, giving Jeep’s existing and potential customers the opportunity to enjoy some very special hospitality and the work of artists like Govan.

TJIT will not be only about music – other Jeep® Life engagement concepts related to books, art, pottery and other exciting, offbeat experiences will be included.

Eventually, the number of venues will expand to dealerships across India to enable customers and prospects to experience the Jeep brand closely.

This will complement Jeep’s fast-rising spontaneous brand recall quarter-on-quarter, especially in unaided awareness. In fact, Jeep® has excelled in the ‘brand consideration to purchase’ parameter (a customer knows exactly what he or she is buying with the least ambiguity, as compared to competitors). It has done very well also on ‘value for money’ with an additional rise with the launch of the Limited Plus. After-sales service perception and customer experience have improved considerably after the rollout of Mopar customer care.

TJIT enhances this engagement, and is the first in a series of many initiatives to make the Jeep® brand synonymous with its values of authenticity, passion, adventure and freedom.

 

You can add more to this story by commenting below.

SendShare1Tweet
ADVERTISEMENT
Previous Post

Jeep Wrangler earns SEMA ‘4×4/SUV of the Year’ Award for the 9th time

Next Post

Mahindra Great Escape in Wayanad – The 154th Edition

Chethan Thimmappa

Chethan Thimmappa

I cover latest automobile news in India with special focus on cars and bikes. Please send me an email to reach@gaadikey.com for any enquiries.

Related Posts

Tata Motors launches a new ad for Ramadan 2021
Cars

Tata Motors launches a new ad for Ramadan 2021

by Chethan Thimmappa
April 15, 2021
0

Tata Motors, one of the world’s leading automotive manufacturers, announced the launch of its new marketing campaign on the occasion...

Read more
Audi Q4 e-tron and Q4 Sportback e-tron – First compact electric SUVs from Audi

Audi Q4 e-tron and Q4 Sportback e-tron – First compact electric SUVs from Audi

April 15, 2021
Citroen C5 X announced Globally

Citroen C5 X announced Globally

April 13, 2021
Renault Kiger Review – Is it better than Magnite?

Renault India sets new benchmark in rural outreach

April 13, 2021

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent News

Bajaj Chetak EV Sold Out

Bajaj Chetak EV Sold out – Bookings open and close

April 15, 2021
Tata Motors launches a new ad for Ramadan 2021

Tata Motors launches a new ad for Ramadan 2021

April 15, 2021
Hero MotoCorp to hike price upto Rs 2500 from 1 April 2021

Hero launches sales & aftersales services on WhatsApp

April 15, 2021
1000 units of Honda H’ness CB350 Delivered in 20 Days

Honda 2Wheelers India announces its New Overseas Business vertical

April 15, 2021
2021 Bajaj CT110X

2021 Bajaj CT110X launched at Rs 55,494 – Gets ‘Xtra Kadak’ features

April 15, 2021
Royal Enfield Silent Expedition

Royal Enfield supports a Cross-country expedition (Bangalore to Uttarakhand)

April 15, 2021
Audi Q4 e-tron and Q4 Sportback e-tron – First compact electric SUVs from Audi

Audi Q4 e-tron and Q4 Sportback e-tron – First compact electric SUVs from Audi

April 15, 2021
Bajaj Pulsar NS160 breaks world record for longest no-hands wheelie

Bajaj Pulsar NS160 breaks world record for longest no-hands wheelie

April 15, 2021




Archives

Test Driven

2021 Royal Enfield Himalayan Review
Bike Reviews

2021 Royal Enfield Himalayan Review

March 8, 2021
Renault Kiger Review – Is it better than Magnite?
Car Reviews

Renault Kiger Review – Is it better than Magnite?

February 22, 2021
The Royal Enfield Meteor 350 Review
Bike Reviews

The Royal Enfield Meteor 350 Review

February 17, 2021
Citroen C5 Aircross Review – Comfort Car from France
Car Reviews

Citroen C5 Aircross Review – Comfort Car from France

February 15, 2021

Search this Website

No Result
View All Result

Archives

Recent Posts

  • Bajaj Chetak EV Sold out – Bookings open and close
  • Tata Motors launches a new ad for Ramadan 2021
  • Hero launches sales & aftersales services on WhatsApp
  • Honda 2Wheelers India announces its New Overseas Business vertical
  • 2021 Bajaj CT110X launched at Rs 55,494 – Gets ‘Xtra Kadak’ features

About

GaadiKey

GaadiKey blog is a one stop portal for all the latest in the automobile industry. We are a bunch of people who are passionate about bikes and cars. We share the experience, reviews and stuff connected to Gaadis.

© 2021 GaadiKey - Prime GaadiKey.

No Result
View All Result
  • Car News
    • Maruti Suzuki
    • Hyundai
    • Mahindra
    • Tata
    • Toyota
    • Ford
    • Nissan
    • Honda
    • Volkswagen
    • Renault
    • Kia
    • MG
    • Skoda
    • Fiat
    • Datsun
    • Mercedes-Benz
    • Volvo
    • BMW
    • Audi
    • Jaguar Land Rover
    • Lexus
    • Ferrari
    • Lamborghini
    • Maserati
    • Pininfarina
    • Tesla
  • Bike News
    • Hero
    • Bajaj
    • TVS
    • Honda
    • Yamaha
    • Suzuki
    • KTM
    • Royal Enfield
    • Mahindra
    • Harley Davidson
    • Ducati
    • DSK Benelli
    • Indian
    • Kawasaki
    • Piaggio
    • Triumph Motorcycles
    • UM Motorcycles
  • Reviews
    • Bike Reviews
    • Car Reviews
  • Photos
  • About
  • Advertise
  • Contact us

© 2021 GaadiKey - Prime GaadiKey.