Kia India Partners with HYBE INDIA for Nation’s First Global Music Audition
Kia India has officially announced a landmark partnership with HYBE INDIA, serving as the exclusive automotive partner for a highly anticipated entertainment initiative. Together, the two brands are powering India’s first-ever large-scale global music auditions to discover and launch the country’s next global girl group.
The Vision Behind the Collaboration
This collaboration is designed to bridge the gap between global entertainment and local on-ground cultural engagement. HYBE INDIA will implement its globally proven “multi-home, multi-genre” strategy, localizing its artist development approach specifically for the Indian market. The company aims to build internationally successful acts, following in the footsteps of established global stars like BTS and the girl group KATSEYE.
For Kia India, this partnership aligns seamlessly with its core brand ethos of remaining youthful, progressive, and culturally relevant. By supporting a platform that nurtures emerging talent, Kia aims to deepen its connection with a new generation that heavily values identity, innovation, and global influence.
The Kia Engagement Zone and the 2026 Kia Syros
A major highlight of this collaborative initiative is the “Kia Engagement Zone”. Housed uniquely inside the 2026 Kia Syros, this zone will be a central feature at HYBE INDIA Pop-Up Parks.
- The Engagement Zone provides an immersive, in-car content creation setup.
- It allows audiences and participants to instantly record and generate high-quality, shareable performance videos.
- This setup transforms the 2026 Kia Syros into a space dedicated to creativity and self-expression, highlighting the vehicle as a symbol of next-generation mobility.
Audition Details and Pop-Up Park Locations
To build excitement and cultural engagement, Kia India will host vibrant HYBE INDIA Pop-Up Parks across several major cities. These activations are scheduled as follows:
- Guwahati: 02 May
- Mumbai: 09 May
- Pune: 16 May
- Hyderabad: 23 May
- Bengaluru: 30–31 May
- New Delhi: 13–14 June
Following the pop-up activations, formal on-ground auditions will be conducted in 10 cities across India: Guwahati, Mumbai, Pune, Hyderabad, Bengaluru, Delhi, Chennai, Ahmedabad, Kolkata, and Chandigarh. To reach the Indian diaspora, there will also be 5 key global audition stops.
For those unable to attend in person, HYBE INDIA will host online auditions from March 31 to July 31, ensuring a truly global stage for Indian talent.
Frequently Asked Questions (FAQs)
What is the main goal of the Kia India and HYBE INDIA partnership? The primary goal is to host India’s first-ever global music auditions to discover and launch the nation’s next global girl group, providing local talent with an international pathway.
Where will the HYBE INDIA Pop-Up Parks take place? The pop-up parks, which will feature music, fandom activities, and youth culture hubs, are scheduled to take place in Guwahati, Mumbai, Pune, Hyderabad, Bengaluru, and New Delhi.
What is the Kia Engagement Zone? The Kia Engagement Zone is an exclusive in-car content creation setup located inside the 2026 Kia Syros. It enables users to record and instantly create high-quality performance videos for social sharing.
How can I participate in the HYBE INDIA auditions? Participants can attend on-ground auditions held across 10 Indian cities and 5 global stops. Alternatively, candidates can submit their auditions online between March 31 and July 31.
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