Kia Motors, the world’s 8th largest automaker, today announced its widespread service network of 192 centres across 160 cities in India. The Korean automaker is committed to providing the best in class after sales service to its customers in India. With an aim to offer a seamless and new-age car service and vehicle management, Kia will leverage IOT (Internet of Things) technology that is ingrained into its ultra-modern Kia Link App.
Commenting on the new-age car servicing and management initiatives from Kia Motors in India, Mr. Manohar Bhat, VP and Head – Marketing and Sales, Kia Motors India said,
As a global leader in customer satisfaction initiatives, Kia Motors has been a front-runner in raising the bar higher by giving the best of after sales services to our customers. Kia Motors India brings in the similar level of quality and hassle-free experience as we command some of the most advanced tech-driven service centres in the country. Our spare parts network ensures spare parts are available across the country with 4 PDCs in Chennai, Navi Mumbai, Delhi NCR and Kolkata. We are confident that such a mix of both sales and service facilities will quickly instill the confidence of the Indian customers in our brand. We eagerly look forward to providing the best in class after sales service to all our valued customers.
Easing the process of scheduling a service appointment, the owners will get notified via the Kia Link App about an upcoming or service due reminder, to maintain the vehicle performance. Also, Kia Link App would allow the customers to make an appointment at their preferred dealer. This also helps the dealer to keep a track of vehicle’s reporting and better utilisation of resources at Kia hi-tech service centre. To eliminate delays and digitize the process, the workshops are equipped with RFID scanners which would identify the car through RFID technology. This would be followed by allocation of a service advisor who then would diagnose the car digitally at the e- Vehicle Health Check-up bay and share the report with the customer via their dedicated Kia Link Dealer App with real time updates and progress on the repair work. The effort is to make the overall operations paperless, at the same time provide seamless experience to the customer. Furthermore, the service centres would leverage Kia’s extensive and well-equipped Mobis Network for timely delivery of parts through its four PDC in Chennai (South), Navi Mumbai (West), Delhi-NCR (North) and Kolkata (East).
Through Kia Link App, the customers would be informed of the ongoing work by the service advisor with periodic alerts, thereby increasing transparency around the total time consumed and the cost of repair & service. After the final inspection of the car the customers would be apprised of completion of work. The customer would be explained the finer details of work required or done via KCVG (Kia Customer Visual Guide). Keeping the paper-less culture intact, the Kia Link App would enable the customers to pay digitally via the payment gateway in-built into the app, for a more secure and faster process. Such a cohesive and technologically advanced workshop and service management program is targeted to result in increased customer satisfaction, transparency and improved dealer productivity.
The after sales & service program would be carried out with utmost precision by Kia Motors India’s highly trained technicians who have undergone skill enhancement and training programs at one of Kia’s training centres in Faridabad, Mumbai and Bangalore. Training centres are equipped to train the dealer staff on dedicated bays for Mechanical Repair, Body & Paint repair, EV training, Sales Training, Role Plays, System Trainings, Digital & Virtual Training Experience & broadcast room training. Each training centre is spread over 23,000ft to accommodate state of art multiple training facility. All the training centres have been in operation since June 2019 and Kia Motors have trained over 2400 dealer staff so far. The training program will provide a seamless and top-notch service with uniform quality of work across all service centres in India thereby building trust and confidence of the customers in the brand and enhancing customer satisfaction.
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