Over the years, the two products – Polo and Vento have continued to resonate with customer requirements and have been our best-selling products in our portfolio. Volkswagen’s robust product portfolio in the country is well-known for its attributes like German engineering, safety, build quality and fun-to-drive experience.
In a bid to prepare for the Volkswagen Group’s India 2.0 project, Volkswagen brand has planned to increase its current 132 sales touchpoints to 150 by end of the year 2019 and is undergoing a mega training and development program for sales and after sales teams across the network in India. comprise of Volkswagen Connect as standard in the Highline Plus and GT variants of the new Polo and Vento.
Speaking on the occasion, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars said,
The success and demand of the New Polo & Vento resonates the strength of the product and the value it exuberates. Marking the addition of over 2,000 new customers in less than a month of the launch showcases the trust, support and appreciation that Volkswagen continues to receives through its consumers in the country. We are proud of the carlines we have to offer and will continue to heighten their accessibility by enhancing our visibility in high potential, unexplored markets across the country.
At Volkswagen, continuous product introduction and innovation is a promise we offer our customers. Staying true to this Volkswagen recently announced a 5-year warranty on diesel carlines and a standard 4EVER care program on all its carlines.
- The two carlines have grown by 4% in September 2019 vis-à-vis the same period last year despite turbulent market conditions
- With new-age digital, city & pop-stores, Volkswagen increases visibility and extends its reach to newer audiences across the country
- Mega launch in 25+ cities welcomed more than 2,000 new customers to the Volkswagen family
- Following the reduction in Corporate tax, last week, Volkswagen also introduced its Corporate edition on the Polo, Ameo, Vento & Tiguan. The initiative has positively impacted consumer sentiment within the industry
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