Lexus India has launched the Smart Ownership Plan, a new initiative designed to redefine luxury car ownership in India. The plan aims to make luxury more accessible and flexible for aspiring buyers through easy EMIs and the freedom to experience a Lexus without long-term financial commitments. This initiative is part of the broader ‘Lexus Promise’ and is guided by the Japanese philosophy of Omotenashi, which focuses on anticipating and fulfilling guest needs.
Key Features of the Smart Ownership Plan
The Smart Ownership Plan comes with an Assured Buyback option that offers several benefits for modern luxury car buyers. At the end of the term, guests have three choices:
- Return the vehicle with no further obligations.
- Retain the vehicle by paying a pre-agreed Guaranteed Future Value (GFV).
- Upgrade to a new Lexus model with the latest advancements in technology, design, and safety.
The GFV is communicated upfront, providing transparency and eliminating uncertainties related to depreciation and resale value negotiations. The program encourages guests to upgrade their vehicle every three to five years to stay current with cutting-edge design, safety, and performance. This plan is available for the Lexus ES, NX, and RX models.
A Broader Commitment to the Lexus Promise
Lexus India has also introduced other programs to enhance the ownership experience and provide peace of mind. The company announced an 8-year or 160,000 km vehicle warranty for all new models sold in India from June 1, 2024, a first for the luxury car industry. Additionally, the brand has launched the Lexus Luxury Care service package with three flexible options: Comfort, Relax, and Premiere, available for 3 years/60,000 km, 5 years/100,000 km, or 8 years/160,000 km.
Frequently Asked Questions (FAQs)
1. What is the Lexus Smart Ownership Plan? It is a new initiative that makes luxury car ownership more flexible and affordable by offering easy EMIs and an Assured Buyback option with a Guaranteed Future Value.
2. What are the options available to customers at the end of the plan term? Guests can choose to return the vehicle, retain it by paying the Guaranteed Future Value (GFV), or upgrade to a new Lexus.
3. On which Lexus models can customers avail this plan? The Smart Ownership Plan is available on the Lexus ES, NX, and RX models.
4. What is the new vehicle warranty offered by Lexus India? Lexus India has introduced an 8-year or 160,000 km vehicle warranty on all new models sold from June 1, 2024.
5. What is the Lexus Luxury Care service package? It is a flexible service package with Comfort, Relax, and Premiere options available for different durations and mileage, such as 3 years/60,000 km, 5 years/100,000 km, or 8 years/160,000 km.
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