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Lexus RZ 450e Electrifies in Black Panther, Marvel Studios: Wakanda Forever 2022

Enter the all-new, all-electric RZ 450e, Lexus’ technologically advanced battery electric vehicle that brings another specialized trait to the Dora Milaje’s arsenal: An electrifying attitude.

Preetham Gowda by Preetham Gowda
November 11, 2022
in Cars, Lexus
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Joining forces, Marvel Studios, Black Panther and Lexus unite as the official automotive partner for the much-awaited Black Panther, Wakanda Forever. To join the ranks of the nation of Wakanda’s elite warriors led by Dora Milaje, one must possess extraordinary qualities including their choice mode of transportation too. Enter the all-new, all-electric RZ 450e, Lexus’ technologically advanced battery electric vehicle that brings another specialized trait to the Dora Milaje’s arsenal: An electrifying attitude.

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Quick thinking, a spear and the all-new, very agile, 2023 Lexus RZ 450e is all you need when you’re the formidable Dora Milaje, evading a host of villainous pursuers. Marvel Studios fans and car enthusiasts can buckle up and take a ride with the squad of Wakandan warriors as Lexus debuts its marketing campaign, including a long-form video, “An Electric Future,” featuring the luxury brand’s first-ever battery electric vehicle.

Directed by Anthony Leonardi III embodying authenticity to its truest form, the visually thrilling spot finds General Okoye (played by Danai Gurira) inside the RZ 450e, as she prepares to fulfil her national duty in the unfamiliar roll of public speaker. General Okoye is joined by her fellow Dora Milaje as they embark on what becomes a car chase experience filled with spectacular jinks, explosions, and pin-point accurate vibranium spear throws.

In the thrilling piece, the stylish and powerful RZ 450e provides perfect agility for the fearless Dora Milaje to protect Wakanda against its fiercest foes. This formidable squad of women warriors navigates impending danger and take electrification to a whole new level in the luxurious, well-appointed interior of the amazingly quick and nimble Lexus RZ 450e.

Speaking on the association, Mr. Naveen Soni, President, Lexus India commented,

“We are excited to once again be a part of this future-forward, powerful collaboration with Marvel Studios for the Black Panther: Wakanda Forever movie. The all-electric RZ 450e known for its authenticity, innovation and technology is a perfect fit for the franchise, and we are delighted for this much awaited movie to reach the wider audience.”

Black Panther: Wakanda Forever releases nationwide on November 11th 2022. 

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Preetham Gowda

Preetham Gowda

I take care of regular automotive updates in India. Be it cars, motorcycles and anything interesting in automobile industry - I will be the first taker. If you need any help please feel to reach me on [email protected]

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