Mahindra & Mahindra Ltd. (M&M) today revealed the key features of its high-end SUV, the Alturas G4.
The Alturas G4 will be equipped with significant Hi-Tech & Safety features including 8-way Powered Driver Seat with Memory Profile, Dual Zone FATC, 9 Airbags, 3D 360 degree Around View Camera, Ventilated Seats, Active Roll-over Protection, etc. It will compete with players that operate in the Rs.30+ Lakhs (ex-showroom) like Toyota Fortuner and Ford Endeavoiur.
Veejay Ram Nakra, Chief of Sales & Marketing, M&M Ltd. said,
The Alturas G4 is our most luxurious offering till date and will come with a host of technology & safety features, many of which are not available in vehicles in a similar price range. We have always been a pioneer when it comes to creating industry benchmarks and the Alturas G4 will be no different. We are certain that with the Alturas G4, we would redefine the high-end SUV segment
The Alturas G4 would be exclusively available through a separate high-end showroom within the existing Mahindra ‘World of SUVs’ dealerships. These outlets will be equipped with ultra-modern digital technology to provide an enhanced and immersive high-end experience for customers. All Alturas G4 customers would have access to exclusive Relationship Managers to cater to their requirements, another segment first.
Also check: Mahindra Alturas G4 Colors
With the Alturas G4, Mahindra would also be introducing a new premium loyalty program, called Purple Club+. The Purple Club+ program will be a first-in-category loyalty program that would enable customers to earn and redeem points based on engagements with the brand.
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