The Mahindra Bolero Pik-Up Range has been the leader in the pick-up segment for over two decades; first one being rolled out in the year 1999. Since then, the brand has paved its path towards achieving several milestones, the most recent one being roll out of 15-lakh Bolero Pik-Up: a testimony of 15 lakh delighted and loyal customers across the length and breadth of India. Mahindra has continuously focused on understanding the evolving needs of its customers in the areas of performance, reliability, profitability and comfort. As of today, it has got over 30 variants across 4 brands – Bolero Pick Up, Bolero Maxi Truck, and Bolero Camper catering to various kind of customer needs depending on type of roads, type of load, comfort and applications.
The brand continues to be a pioneer in this segment with a 64% market share. It also offers industry best warranty of 3 years/ 1,00,000 kilometres and minimal maintenance costs, guarantying more profit to the customer.
The Mahindra Pick up range is used for diverse applications including the delivery of agri products, dairy, consumer goods, construction equipment, logistics, fisheries, cash vans and for various Swachh Bharat initiatives to name a few.
Rajan Wadhera, President – Automotive Sector, Mahindra & Mahindra Ltd. said,
Being the leader in the pick-up segment for over two decades, we have made our systems and processes robust to understand and address the evolving needs of our customers. In fact, we keep introducing new products and technologies at regular intervals to enable our customers to progress in life. The 15- lakh milestone is a testament to our customers’ belief in the brand. Today, Mahindra has the most extensive range in this segment and has set new benchmarks in style, comfort, convenience, technology, and offers best-in-class value and efficiency to our customers.
The Pickup portfolio consists of a wide spectrum of products and it helps address the needs of varied segments, without any overlap. The company also has specialized variants in the range such as the 4WD Pick-ups, CBC Pick-ups, CNG Pick-ups and customized solutions to offer the desired value to our customers.
With the disruptive after-sales guarantees, ‘India’s No.1 Pick-up ka Vaada’, the Bolero Pik up brand enables customers to get an assured buyback and lower maintenance costs. To add to all of this, today, Mahindra has one of the widest sales and service support networks that customers can access.
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