Posted on Sep 7, 2016

Mahindra rebrands its Electric Mobility Business as Mahindra Electric

• To power new and existing Mahindra vehicles with electric powertrain
• To launch e-Supro in the very near future

Mahindra & Mahindra Ltd. (M&M Ltd.), India’s leading SUV manufacturer has recently rebranded its electric mobility portfolio as Mahindra Electric. Under the umbrella brand, Mahindra Electric, the company will manufacture electric cars, license out its electric vehicle technologies, electrify its new and existing platforms and help deliver integrated zero emissions mobility solutions.

Further to the introduction of its electric car, the Mahindra e2o, the company has continued its electric ambitions with the launch of the eVerito, India’s first zero-emission, all-electric sedan. It has also showcased the soon to be launched e-Supro, an electric version of the Supro passenger van.

The company is expected to power some of its new and existing vehicles with the latest electric drivetrain technology from Mahindra Electric. It is a clear embodiment of Mahindra’s vision of the ‘Future of Mobility’ which includes the framework of Green, Connected, Convenient and Cost Effective vehicle technology.

Arvind Mathew, Chief Executive Officer, Mahindra Reva mentioned,

As the pioneer of electric vehicles and integrated mobility solutions in India, we have laid out a clear roadmap for the electrification of our range of vehicles to reduce emission and build an eco-system for electric mobility in India. With the FAME scheme the Government has already set in motion a conducive environment and hence we expect a faster adoption of electric vehicles in the country. I am confident that progressive Government policies as well as speedy and adequate infrastructure development will enable us to embrace new technologies that are green and sustainable.

The Mahindra Electric line-up of vehicles are an innovative combination of advancements in automotive, electronics and information technology, paired with minimal running costs and zero tailpipe emissions, which are perfect for intra city use. In FY2016, the company has seen a substantial growth in its electric vehicle sales, as against FY2015. In future with corporate policies on sustainability, there could be an increasing adoption of Electric Vehicles in the B2B category.

Moving beyond India, Mahindra Electric has already forayed into the UK with its entry level e2o city car. Mahindra is also one of the founding teams in the global Formula E electric car racing series and is dedicated to the development of innovative electric mobility technologies for the future.