Mr. Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd. at the launch of Supro 26 HPMiniVan and Minitruck in Bengaluru today
Mahindra & Mahindra Ltd., a part of the US $17.8 billion Mahindra Group, today introduced 7 new products simultaneously under its Supro platform. The company launched 4 new variants of its stylish and spacious Passenger carrier, namely Supro Minivan, Supro Minivan VX, Supro Minivan CNG and Supro School Van and 3 new variants of its modern load carrier, Supro Minitruck, Supro Minitruck CNG & Supro Cargo Van. Priced competitively, the Supro Minivan starts at Rs. 4.61 lac (ex-showroom Bengaluru, BS4) while the Supro Minitruck starts at Rs. 4.33 lac (ex-showroom Bengaluru, BS4).
Today, the Supro platform boasts India’s widest range of Passenger & Cargo vehicles with 11 offerings which are available in Diesel, CNG and Electric Variants.
In the small commercial load category, the company expanded its range with the launch of Supro Minitruck, Supro Minitruck CNG & Supro Cargo Van, additions to the already existing Supro Maxitruck, making it a complete range of powerful, profitable Small Cargo vehicles.
In the passenger category, the company expanded its range with the launch of the Supro Minivan, Minivan VX, Supro Minivan CNG & Supro School Van to the already existing Supro, resulting in it a complete range of spacious, comfortable Minivans.
The Supro platform was conceptualised to effectively cater to the needs of multiple segments in the passenger and cargo movement categories, while delivering a superior value proposition.
New Products launched in Passenger Segments
|Supro Minivan||Last mile people connectivity|
|Supro Minivan VX||Low end Contract Carriage for tour & travel|
|Supro Minivan CNG||Intra city people movement|
|Supro School Van||Safe travel for school students|
New products launched in Cargo Segment
|Supro Minitruck||Intra city cargo movement with small load|
|Supro Minitruck CNG||Goods movement for cities with CNG infrastructure|
|Supro Cargo Van||Urban Cargo Movement such as couriers, e-commerce|
Built at Mahindra’s state-of-the-art plant in Chakan, Maharashtra, the Supro platform has undergone rigorous and full test cycle runs and has been validated on all performance, safety and reliability parameters. It also comes with a class-leading warranty of 2 years/60,000km (whichever comes earlier).
At the launch of the Supro platform in October 2015, the company had introduced two products, namely the Supro Maxitruck (aimed at customers upgrading from the mini truck segment) and the Supro Van (aimed at Personal, Dual usage & Low end Tour & Travel customers). In October 2016, two more variants, namely the eSupro Van and the eCargo Van were launched.
|Supro Minivan Diesel||19.2 kW (26 HP)|
|Supro Minivan VX Diesel||19.2 kW (26 HP)|
|Supro Minivan CNG||18.8 kW (25 HP)|
|Supro School Van Diesel||34 kW (45 HP) &19.2 kW (26 HP)|
|Supro Minitruck Diesel||19.2 kW (26 HP)|
|Supro Cargo Van||19.2 kW (26 HP)|
|Supro Minitruck CNG||18.8 kW (25 HP)|
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