Posted on Apr 27, 2016

Mahindra’s New Big Bolero Pik-up launched at INR 6.3 lakhs

Mahindra & Mahindra Ltd., the leader in the Indian pick-up segment, today announced the launch of the Big Bolero Pik-up, which offers superior value proposition to its customers. The Big Bolero Pik-up promises to raise the benchmark in the category with its class-leading cargo body length of 9 feet (2765 mm) and payload capacity of 1,500 kgs as well as its stylish looks and comfortable cabin. The Big Bolero Pik-up will retain the core values of the erstwhile Bolero Pik-up – its tough and rugged DNA, high earning potential and low maintenance and will be competitively priced at Rs. 6.15 lacs (BS-3 ex-showroom Pune) and Rs. 6.3 lacs (BS-4 ex-showroom Pune).

With a 69% market share (FY2016) in the pick-up segment, Mahindra has been the leader in the market and has launched many industry first products and technologies in the pick-up segment. These include the innovation of flat bed pick-ups, 4WD, CBC, introduction of the first micro hybrid technology, first AC pick-up, first CNG pick-up and a range of models to choose from, in the portfolio. The company gauged the need gap in the market for extra space in cargo and payload and provided the customers with the Big Bolero Pik-up. Designed to cater to the needs of stand operators, businessmen and traders the Big Bolero Pik-up will be available in 2 variants – offering payload capacities of 1,250 kgs and the industry-first 1,500 kgs. Further, as a supreme workhorse that aptly balances superior performance with low maintenance, the Big Bolero Pik-up will be powered by Mahindra’s trusted and proven MDI Engine which has an output of 46.3 kW @ 3200 rpm (63 HP) for BSIII variant and 52.2 Kw @ 3200 rpm(70 HP) for BSIV variant. The Big Bolero Pik-up also boasts of a big ergonomically designed cabin, stylish interiors and power steering as a standard feature across all variants, making it an ideal work companion for customers.

Speaking on the launch, Pravin Shah, President & Chief Executive (Automotive), Mahindra & Mahindra Ltd. said,

“Being the leader in the pick-up segment for over a decade, we have made our systems and processes robust to understand and address the evolving needs of our customers. Infact, we keep introducing new products and technologies at regular intervals to enable our customers to progress in life. The launch of the Big Bolero Pik-up with superior value proposition is a veritable step towards this direction. The big cargo box and high payload capacity, combined with the fuel efficient high performance engine will enable the customers to earn more, while the spacious and comfortable cabin will offer a fatigue free drive. With this launch, we have further upgraded our pick-up range to offer best-in-class value and efficiency to the customers.”

The Big Bolero Pik-up will be manufactured at Mahindra’s Kandivali Plant. In addition to the 1,250 Kg and 1,500 Kg variants, the Big Bolero Pik-up will also be available in CBC (Cowl Body chassis) variant which will help the customers to build the Cargo Body according to their need and application. The Big Bolero Pik-up has several best-in-class features, which makes it a strong value proposition for potential customers.

Key Features of New Mahindra Big Bolero Pik-up

• Highest payload capacity of 1,500 Kgs in the category
• Biggest cargo body of 9 feet length in the category
• MDI Turbo-charged engine that delivers 46.3 KW (63 HP) of Power, 195 Nm of Torque for the BS-3 variants and 52.2 KW (70 HP) of Power, 195 Nm of Torque for the BS-4 variants
• Big ergonomically designed cabin, stylish interiors and power steering as a standard feature across all variants
• 3 years unlimited kilometers warranty for BS-3 variants, and 1 year unlimited kilometers warranty for BS-4 variants
• Engine immobilizer for BS-4 variants