Leading the compact sedan segment for over a decade, Maruti Suzuki Dzire has become the best-selling car in the first 8-months of 2019-20 with more than 1.2 lakh unit sales between Apr-Nov 2019. With the best-in-class and enhanced safety features, Dzire crossed the record milestone of 2 million unit sales recently.
Speaking on the success of Maruti Suzuki Dzire, Mr. Shashank Srivastava, Executive Director, (Marketing & Sales), Maruti Suzuki India Limited said,
Over years, Dzire has created a niche for itself amongst compact sedans. Gaining widespread acceptance, Dzire was conceptualised keeping in mind the customer demands. Currently, more than 70% Dzire customers are pre-determined buyers who wish to upgrade to ‘the sedan life’. Further, nearly half of new Dzire customers have it as their first car. We are extremely grateful to our customers for their tremendous trust in brand Dzire. This trust has helped Dzire to become the country’s highest selling car in this fiscal year.
India’s best-selling compact sedan for more than 10 years, Dzire is backed by smooth styling, plush interiors, superior overall comfort and advanced safety features. Carrying forward the legacy, new Dzire became an instant hit with the launch of its 3rd gen model in May 2017. Today, Dzire is a perfect package for the young, aspirational and ‘indulgence desiring’ Indian customer.
You can add more to this story by commenting below.