Maruti Suzuki’s premium retail network, NEXA celebrates eight glorious years of delivering global automotive experiences to customers. Conceptualized and designed with the philosophy of ‘Create. Inspire’, NEXAoffers unparalleled car ownership experiences while offering products that match evolving customer lifestyles. In a short span of eight years, NEXA has delighted over 2 million customers with over 460 state-of-the-art showrooms covering more than 280+ cities across the country.
Speaking on the eighth anniversary of NEXA, Mr. Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said,
“Driven by innovation and delivering global standards of automotive experiences, NEXA marked the first initiative by an automobile company to go beyond selling cars and create new formats of car buying experiences in India. Conceptualized first in 2015, NEXA’s core philosophy aims at providing unique experiences, along with innovative and intelligent technology through a diverse product portfolio. NEXA’s successful eight years with over 2 million happy customers is a testimony of the trust that our customers have shown us over the years.”
Signifying NEXA’s endeavour to create cars of the future, NEXA’s CRAFTED FUTURISM design language encapsulates three major pillars: NEXpression, NEXtech, and NEXperience. The dynamic design language isa fusion of sophisticated design with the use of advanced technology for creating striking road presence, while lending a practical touch to ensure unparalleled convenience for customers. A work of art that is inspired by the future, the design language is exclusively crafted to match the refined tastes of NEXA customers.
NEXA’s product range harmoniously blends contemporary design with revolutionary technology and premium features to deliver an experience par excellence for every customer. With 8 models in its portfolio, NEXA in its 8th year of operations has a product for every type of customer with a premium hatchback (Baleno), a mid-size sedan (Ciaz), four SUVs (Grand Vitara, Jimny, Fronx and Ignis), an MPV (XL6) and its flagship model the Invicto – a premium UV. With its extensive model line-up, NEXA is leading the charge for Maruti Suzuki SUVs with new-age Hybrid technology and AllGrip off-road SUVs.
NEXA’s endeavour is to offer unmatched experiences that are focused on the new, the unexplored and the unconventional. It is in perfect alignment with the NEXA values of being global, pampering, reliable, and innovative. Through these values, NEXA identified three pillars for providing unique and innovative NEXA experiences – NEXA Music, NEXA Lifestyle and NEXA Journeys
NEXA Music
A unique first-of-its-kind platform for music aficionados by NEXA is curated to provide aspiring Indian musicians with a platform to compose original English music. The participants are mentored by the global music icon A R Rahman. Having hosted two successful seasons, NEXA Music harnesses the potential of upcoming artists with talent and skills. Celebrating the 8th anniversary, A R Rahman is set to release the finale song for NEXA Music Season 2.
NEXA Lifestyle
From partnering with India’s biggest fashion event, Lakme Fashion Week, to collaborating with premium properties like IIFA Awards, Sunburn, Supersonic and Lollapalooza; NEXA has built strong brand associations to bring premium and unique experiences to its customers.
NEXA Journeys
Through NEXA Journeys, stories of travellers across different states with diverse driving experiences have been showcased. With the latest season airing on Zee5, NEXA Journeys encourages you to step out, pack your bags and drive away amidst picturesque views and nature in its true form.
NEXA – at the forefront of digital first innovations
NEXA has made a mark with innovative digital services such as digitising the car buying journey for seamless customer buying experience, end-to-end car financing solution through Smart Finance, industry-first Augmented Reality (AR) car showcase technology and NEXA showrooms in the virtual world through NEXAVerse.
Highlights
- 8th year with 8 splendid models: Ignis, Baleno, Ciaz, XL6, Grand Vitara, Fronx, Jimny & Invicto
- Significant increase in NEXA’s contribution to total Maruti Suzuki sales; from 5% in the first year of operations in 2015, to over 31% in Q1 of FY 23-24
- NEXA leads the charge for SUVs at Maruti Suzuki with new-age Hybrid and AllGrip off-road SUVs
- Delighting customers through 460+ NEXA showrooms across 280+ cities
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