Maruti Vitara Brezza sets a milestone by fully developing the car in India
India’s top car manufacturer – Maruti Suzuki is fully gearing up to launch its all new Vitara Brezza at the upcoming Auto Expo 2016 which is scheduled to be held during the month of February. By launching the new Vitara Brezza, Maruti shall set a milestone as it is the first ever vehicle to be completely conceived, designed, developed and validated in India by Maruti.
Vitara Brezza was given as a challenge to the Indian R&D team,Executive Director for Engineering CV Raman said. It is engineered for global markets, and will be exported to related markets in South Asia.
In India, Maruti Suzuki has a target to sell over 2 million vehicles by the end of the year 2020. Maruti’s Research and Development centre at Rohtak in Haryana is going to play an important role in fast-tracking model development, testing as well as validation.
The company also started developing in-house engineering capability with facelift of different other models like the Zen, Alto, WagonR and the Omni with support of the parent in 2000. In the year 2008, Maruti Suzuki started working on a full model change for the top seller – Maruti Alto. In 2010, the company started working with SMC on global models like the Baleno premium hatchback, Ciaz mid-size sedan and the S-Cross cross-over utility vehicle, which were recently launched in India
Historically, we have contributed to vehicle development processes at Suzuki. But this is the first time that all decisions and judgements during the development of the product were taken in-house at Maruti. Suzuki did not participate… It was a tremendous learning experience and has enhanced significantly our capability and our role in global product development in SMC