A name that signifies royal elegance and supreme speed, Maserati is one of the most sought-after luxury car brands across the globe. Over the years, the company has consistently delivered exquisite vehicles with class leading features to many Indian customers. To commemorate this long-standing relationship with the clients, Maserati had recently organised a one of its kind ‘Maserati Drive Experience’.
Held in Mumbai on the 9th of October 2022, the ‘Maserati Drive Experience’ was a showcase event where past and present patrons, along with their Maseratis, participated in a unique drive. Commencing from Petal Maserati, the brand’s official dealer located in Taj Santacruz, the drive ended at the Oberoi Hotel in Nariman Point. The event was followed by a specially curated sit-down luncheon.
Featuring more than 17 grand and glorious cars, the ‘Maserati Drive Experience’ hosted the latest premier Maseratis as well as some spellbinding vintage models, including a majestic 1986 Maserati Biturbo. Not only was the event attended by an assortment of passionate customers, noted actor-influencer Ayush Mehra and many esteemed corporate guests were spotted at the venue too.
Maserati has been the icon for luxury performance cars with its exquisite line-up of beautifully crafted vehicles, and we will continue to fulfil our client’s penchant for world-class standards. An enthusiastic participation by the owners of Maserati in Mumbai is proof that Maserati aims to stamp its authority as the brand for absolute enthusiasts who want nothing but the best when they think Elegance, Style & Sportiness” said Bojan Jankulovski, Head of Operations, Maserati India.
The drive was flagged off by Petal Maserati’s Managing Director Mr. Sukhbir Bagga. Talking about the ‘Maserati Drive Experience’, Mr. Bagga says, “We feel that Maserati is a luxury brand and our customers are passionate about it. It was really nice to have clients and families, together at this event. It was a memorable drive, and we hope to have more Maserati events in the future”.
Clients were warmly welcomed with an elaborate grazing table that contained handpicked drinks, beverages and canapés. They were also given special edition Maserati wristbands, high frequency walkie-talkies and a thorough itinerary which displayed the entire event flow. At the end of the event, premium giveaways were shared with the attendees too.
Maserati has always built strong customer relationships through everlasting trust that spans generations; the ‘Maserati Drive Experience’ was a celebration of this bond that has stood the test of time. If the happy smile on patrons was anything to go by, Maserati is indeed a brand that cares about clients in more meaningful ways than one.
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