Matter, a technology-driven start-up, has unveiled its highly anticipated electric motorbike, AERA, representing the “winds of change.” With cutting-edge technology, contemporary sporty looks, and a state-of-the-art in-house built liquid-cooled battery pack, AERA aims to disrupt the Indian electric vehicle (EV) market and lead the transition towards a sustainable future.
AERA Variants and Pricing
Matter AERA comes in four variants: AERA 4000, AERA 5000, AERA 5000+, and AERA 6000+. AERA 5000 and AERA 5000+ are available for pre-registration at Rs. 1,43,999/- and Rs. 1,53,999/-, respectively, with a uniform pre-register price across India. AERA comes in two battery capacities, i.e., 5kWh and 6kWh, and the pre-register prices consider the central government’s support through subsidies and GST slab. Customers can avail of state government benefits during the registration process. AERA 6000+ with a 6-kWh battery pack will be launched soon.
AERA Features
Matter AERA is more than just a motorbike; it challenges existing paradigms by incorporating manual gear shifting in an electric motorbike and delivers thrilling performance at an economical cost of ownership. With AERA, Matter seeks to create a mobility solution that defies expectations of what an EV can achieve in India and pave the way for a wider transition to sustainable means of mobility.
Founder and CEO of Matter Group, Mohal Lalbhai, said,
“We not only sought to create a mobility solution that defies expectations of what an EV can achieve in India but also create the pathways for a wider transition to sustainable means of mobility. While achieving it, we would not like to accept that consumers need to pay a hefty premium to bring about the change.”
One Nation, One Pre-Register Price Model
Matter aims to achieve price parity in the motorbike segment with its disruptive pricing strategy. With the One Nation, One pre-register price model, Matter hopes to make AERA available to all fellow countrymen at an interesting price and with options to choose from. Mohal Lalbhai also expressed his gratitude towards the motorbike community for their response and appreciation towards AERA’s design and technology.
Matter’s AERA is a futuristic motorbike that challenges the status quo and represents the 22nd Century motorbike. With its disruptive pricing strategy and cutting-edge technology, AERA aims to lead the transition towards a sustainable future. AERA pre-registration will be announced soon across cities, and we can expect a major shift towards EVs as motorbikers take that one step along with Matter.
Specs
You can add more to this story by commenting below.
